Lead generation Archives - Page 2 of 35

Study Shows Lead Generation Struggles

A new study shows that a majority of sales, marketing and business professionals are struggling to find success with their lead generation strategies.

Data & Analytics

Marketers Need a Better View of the Customer Journey: ANA

Fifty percent of marketers don’t have a clear view of their customers’ decision making journey, or a clear understanding of where they need to focus their marketing efforts,

Acquisition

4 Tips for Selling to CMOs

Execs from companies like Hasbro offer ideas for how to sell to the c-suite.

Acquisition

Successful Webinars Start With an Optimized Registration Page

If you want your next webinar to be a success, begin with reg and confirmation pages optimized to make the experience as painless as possible.

Data & Analytics

4 Ways to Survive Today’s Data-Driven Marketing World

Hey CMO! You’re under qualified! Get a math degree.

Data & Analytics

Creating a Data Centric View of Customers

Having a customer-centric view is great, but a data-centric view can help you understand intent.

Data & Analytics

B2B Marketers Creating More Content Than Ever: Report

Of the 86% of B2B marketers who are doing content marketing, only 38% feel they are effective at it.

Technology

5 Steps for Assessing Marketing Technology Business Value

Having a blueprint in mind and clear success metrics are among the ways you can quantify the success of your marketing technology spending.

Data & Analytics

Sorting Out the Chaos of Marketing Tech Change

Companies like GameStop are facing new challenges as marketing solutions consume more and more of their tech budgets.

Data & Analytics

How Millennials Will Change Marketing and the Workplace

Millennials will dominate the workforce within the next decade, controlling a projected $170 billion in buying power, according to a new report from the research arm of the BMA.