Topic | Data

Why You Need to Be Thinking About Second-Party Data

|  by Anastasia Bogomolov

Data…we’re practically swimming in it. Here’s a quick rundown of what marketers need to know about data in all forms, including 8 tips for getting the most out of second-party data.

Getting Through the Data to the Insights: 4 Tips

|  by Erika Carney

The ongoing challenge is resisting the urge to collect and analyze everything we can get our hands on. Here's 4 tips to efficiently gain insights from data.

Building a Strong Marketing Data Strategy

|  by Curtis Thornhill & Elizabeth Dobbin

Knowing the best way to classify and build a structure to successfully use data in marketing is essential. Where do you begin?

data intelligence, Engaging customers

Misconceptions About Marketing Data

|  by Anastasia Bogomolov

The digital world isn’t spared from data misconceptions. Let’s zero in on the 3 main categories of marketing data to grasp the differences of each.

3 Ways CIOs Can Transform Digital Marketing

|  by Kevin Cochrane

Here are three critical areas that today’s “transformer” CIO needs to address to foster an agile digital marketing strategy and catapult ahead of the competition.

What Sales Leaders Can Learn from Spock and Kirk

|  by K.V. Rao

Just as Captain Kirk and Spock ventured to new worlds and made tough decisions to steer the Enterprise to safe ground, sales executives also have to make the right decisions to drive their organizations to hit their sales targets.

Chief Marketer Videos