Topic
B2B Social
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Social
B2G: Why Marketers Shouldn’t Forget About Government Workers
Who are government workers, what topics engage their interest in social media
platforms like LinkedIn and how can B2G marketers zero in on them? -
Social
How to Grow a Meaningful B2B Instagram Following
For B2B marketers, using non-business social platforms like Instagram can be tricky. Here’s tips to make visual platforms work.
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Demand Gen
LinkedIn or Facebook? Where’s the Best Place for Your B2B Group?
LinkedIn Groups and Facebook Groups are two options for B2B marketers looking to create a sense of social community. Which is the right choice for you?
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Social
Don’t Pass Pinterest By: Why B2B Marketers Need to Think Visual in Social
LinkedIn may be the social channel many B2B marketers feel most comfortable with, but don’t discount the visual impact platforms like Pinterest and Instagram can have with business customers.
