The Future of Lead Generation: Q&A

Posted on by Jason Hahn

DM Confidential recently chatted with Joeri Weyenberg, vice president of marketing for Kaplan University, to get his thoughts on lead generation best practices in the education space and beyond.

What is the one thing he wished all lead generators would know? “Do the right thing, and you can build a profitable and sustainable lead-generation business that plays a positive and rewarding role in the student’s journey. Make shortcuts and your business will be short lived.”

Data-Driven Marketing: How Makino Americas Built a Powerful Lead Generation Database
Check out this related B2B LeadsCon Event!

A lead gen campaign is only as good as its target audience. Have you selected the right accounts and contacts, and do you have a clean and a…

For the complete Q&A, visit


Get Content Like This Delivered to Your Inbox

Related Posts

Chief Marketer Videos

by admin

Lead Nurturing: Driving Customers on the Right Path to Conversion Check out this related B2B LeadsCon Event! How many touches does it take before you make a sale? Chances are, you’ve lost count. Lead nurturing in 2015 is a many-layered process made … View Agenda Register Now