The Future of Lead Generation: Q&A

Posted on by Jason Hahn

DM Confidential recently chatted with Joeri Weyenberg, vice president of marketing for Kaplan University, to get his thoughts on lead generation best practices in the education space and beyond.

What is the one thing he wished all lead generators would know? “Do the right thing, and you can build a profitable and sustainable lead-generation business that plays a positive and rewarding role in the student’s journey. Make shortcuts and your business will be short lived.”

For the complete Q&A, visit


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