Special Report: One Voice—Reaching Your Customers With An Integrated Marketing Strategy

Posted on by Beth Negus Viveiros

In today’s marketing environment, no one media stands alone. Every part of the mix—from mail both direct and electronic, to retail and live events, to search, mobile, social and beyond—must speak to the consumer in one, cohesive voice. Is your choir singing in harmony?

Creating an integrated marketing message that speaks clearly to your consumers and prospects in every channel is the focus of Chief Marketer’s first quarterly strategy guide.

Click here to download the digital edition of the guide.


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