Posted on by Patty Odell

March Madness Marketing

over 70 million Americans will fill out brackets this year, mainstreaming gambling in a way that may or may not be legal, but is hardly hiding in the shadows. The sure winner, of course, is marketers.

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.