March-madness-marketing
over 70 million Americans will fill out brackets this year, mainstreaming gambling in a way that may or may not be legal, but is hardly hiding in the shadows. The sure winner, of course, is marketers.
Brands on Fire: ~Pourri Taps NFC Technology, Gamified Experiences and Poo-Puns to Woo Consumers
United Parks & Resorts CMO/CCO on the Marketing Strategy for SeaWorld’s New Brand Campaign
How the Cookie Impeded Digital Advertising—Plus Considerations for Replacements
The Benefit of AI Tools From a Consumer Data and Analytics Perspective
Click here to view the 2023 winners!