Social Revolution

Posted on by Chief Marketer Staff

Sure, social media is the hype machine’s flavor of the moment. But let’s face it: A lot of Web 2.0 applications just aren’t scalable for effective business-to-business demand generation.

Most B-to-B marketers are on the hook to deliver a steady stream of qualified leads to field sales forces and channel partners. Reliable workhorse media that produces a predictable lead flow is essential to help salespeople make quotas and get shareholders expected returns.

For the most part, the new media are still behaving like PR tools

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