Social Revolution

Posted on by Chief Marketer Staff

Sure, social media is the hype machine’s flavor of the moment. But let’s face it: A lot of Web 2.0 applications just aren’t scalable for effective business-to-business demand generation.

Most B-to-B marketers are on the hook to deliver a steady stream of qualified leads to field sales forces and channel partners. Reliable workhorse media that produces a predictable lead flow is essential to help salespeople make quotas and get shareholders expected returns.

For the most part, the new media are still behaving like PR tools


Get Content Like This Delivered to Your Inbox

Related Posts

Chief Marketer Videos

by Patricia Odell

Campaign: Arby’s Meat Mountain Client: Arby’s Agency: Alcone