Marketers have been listening in on social conversations for years as a way to understand what their customers are thinking and talking about 
and, perhaps most importantly, how they perceive a brand. Often these conversations lead to actionable steps a brand can take to better market its products to consumers.
Despite all this work, eMarketer has released a report that finds there is still plenty of confusion around social listening when it comes to whether social data can truly make a difference or provide a competitive advantage and the value of social media monitoring technology. Get all the details here.
RELATED: Do you have a killer social campaign? Enter it in the 2016 PRO Awards by March 11.
Network
