Rock Solid

Posted on by Chief Marketer Staff

WHEN BUILDING A house, you can proceed one of two ways: You can carefully lay out your home’s design on a blueprint, consulting along the way with the architect, carpenter, electrician and plumber to ensure your finished home will be rock-solid and built within your budget. Or you can simply pour a foundation, start nailing boards together and hope for the best.

Loyalty programs are no different. The best way to build a successful program is to create a solid financial model that can measure projected return on investment before launch.

When estimating the ROI of a prospective program, the first step is to define and identify the financial benefits and costs. The difference between measuring the ROI of an existing program

More

Get Content Like This Delivered to Your Inbox

×