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Ford’s Marketing Catches Fire with Millennials

Dale Buss (Forbes.com) Ford has made major progress with Millennials through its marketing and new products. This five-year effort is paying off and Ford hopes that love for the brand continues as

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sales and marketing

Article

Jun. 01 2014




4 Strategies to End the Struggle Between Marketing and Sales

Here’s how to get started finding common ground and improved communications between marketing and sales.

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Article

May. 28 2014




New Top Social/Digital Guru at Campbell Soup Offers Advice for Marketers

This new interview with Umang Shah, the new social/digital expert at Campbell Soup, offers tips for marketers among other interesting comments.

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world-cup

Article

May. 27 2014




5 Tips for Engaging Soccer Fans Without Breaking Your Marketing Budget

Here are five ways to improve engagement with fans during the FIFA World Cup.

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B2B-Top-Shops-Log0-355

Article

May. 23 2014




Be a Chief Marketer Top Shop

The call for entries for PROMO’s Top Shops and Chief Marketer’s B2B Top Shops is now open.

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Old Bay Beer

Article

May. 22 2014




Old Bay Expands to Craft Beer, the Freezer and New Partners

Jessica Schatz, brand manager for Old Bay, talks about how the brand is reinventing itself with a new marketing program and co-branding partnerships.

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lebronjames595

Article

May. 22 2014




LeBron James: 5 Lifestyle Principles for Marketing Success

Out of numerous sponsorship opportunities, LeBron James has made marketing gold. He shares five key strategies we can all apply for marketing success.

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advertising

Article

May. 22 2014




Heavy Hitters on the 2020 Advertising Landscape

Five high-level marketers share there thoughts on where advertising and marketing will be headed in 2020. Thought-provoking perspectives here.

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shopping experiences

Article

May. 20 2014




Showrooming – Why It Isn’t as Bad as Retailers Think 1

Despite all the media hype about showrooming cannibalizing in-store sales, a new study from Deloitte Digital suggests otherwise.

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2014 PROMO Top Shops

Article

May. 20 2014




2014 Top Shops Call for Applications

Are you a Top Shop? The Call for Applications for the 2014 Top Shops is now open. The deadlines in June 9, 2014.

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Home Depot

Article

May. 13 2014




4 Secrets to Drive In-Store Traffic and Sales with Mobile

Here are 4 mobile tactics retailers can use to bring consumers into a brick and mortar store.

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