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9 Ways the CMO Role Impacts Your Bottom Line

(CMO.com) Allocating activities, greater perceived importance, prior experience in strategic planning are among the nine ways a chief marketing officer can make a difference to the business.

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alter-pic

Article

Jan. 07 2014




Q&A: The Power of Money & Color: Symbols in Marketing

Different people react differently to colors, symbols, names and other cues in their environment. Author Adam Alter what this means for marketers.

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Article

Jan. 06 2014




Marketing in Brazil with Octagon’s John Shea

Octagon’s John Shea talks about the challenges and rewards of marketing in Brazil in the run up to the 2014 FIFA World Cup and the 2016 Summer Olympics.

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content marketing

Article

Jan. 01 2014




What You Need to Know About Content Creation in 2014

This article outlines what marketers realized about content in 2013 and where they need to go with it in 2014.

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Article

Dec. 18 2013




Did Beyoncé’s Album Just Prove Marketing is Dead?

Was Beyoncé’s decision to release her new album with no hype a sign marketing is dead?

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Iron-Man

Article

Dec. 18 2013




Amazon Winning the Holiday Toy War

This holiday season, Amazon.com is proving to be a more reliable online source for shoppers looking for hot toys, according to a survey from Bloomberg Industries.

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mobile consumer data

Article

Dec. 17 2013




New Report Reveals Insights into Showrooming, Mobile Technology and Social Media

The act of showrooming is seeing a growth that cuts across a variety of demographic segments, according to the Holidays Retail Trends study by CFI Group. This is due in part to mobile technology, and practiced by a majority of consumers whether they intend to or not.

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melbourne

Article

Dec. 17 2013




Chief Marketer Asks….What Was Your Favorite Campaign of 2013?

From the “Good Life” to “Dumb Ways to Die,” marketers share their favorite campaigns of 2013.

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StorytellinginMarketing

Article

Dec. 11 2013




7 Paths to Effective Storytelling in Marketing

This infographic by The Content Marketing Institute outlines 7 steps to follow to develop great content through storytelling.

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hbo dragon 355

Article

Dec. 10 2013




Shooting Stars: 12 Brands to Watch in 2014

Looking for inspiration in the new year? In this special report, Chief Marketer profiles 12 stellar brands that are doing it right.

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holiday-gifts

Article

Dec. 10 2013




5 Tips for Capitalizing on the Short Holiday Shopping Season

Marketers who are creative and timely can turn the short holiday shopping season to their advantage. Here’s how.

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