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Ford’s Marketing Catches Fire with Millennials

Dale Buss (Forbes.com) Ford has made major progress with Millennials through its marketing and new products. This five-year effort is paying off and Ford hopes that love for the brand continues as

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lebronjames595

Article

May. 22 2014




LeBron James: 5 Lifestyle Principles for Marketing Success

Out of numerous sponsorship opportunities, LeBron James has made marketing gold. He shares five key strategies we can all apply for marketing success.

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advertising

Article

May. 22 2014




Heavy Hitters on the 2020 Advertising Landscape

Five high-level marketers share there thoughts on where advertising and marketing will be headed in 2020. Thought-provoking perspectives here.

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shopping experiences

Article

May. 20 2014




Showrooming – Why It Isn’t as Bad as Retailers Think 1

Despite all the media hype about showrooming cannibalizing in-store sales, a new study from Deloitte Digital suggests otherwise.

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2014 PROMO Top Shops

Article

May. 20 2014




2014 Top Shops Call for Applications

Are you a Top Shop? The Call for Applications for the 2014 Top Shops is now open. The deadlines in June 9, 2014.

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Home Depot

Article

May. 13 2014




4 Secrets to Drive In-Store Traffic and Sales with Mobile

Here are 4 mobile tactics retailers can use to bring consumers into a brick and mortar store.

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Red Roof Plus+

Article

May. 12 2014




Red Roof Listened, Took Action and Now Markets a New Segment

A mobile marketing tour is an important marketing component in Red Roof’s launch of its new PLUS+ lodging properties.

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shopping experiences

Article

May. 06 2014




Retailers Look to Merge Brick and Online Shopping Experiences

(eMarketer) US retail ecommerce will continue its rapid growth, with sales reaching $304.1 billion in 2014, according to a new eMarketer report. The ubiquity of Internet access is spurring a convergence between online and offline shopping, and retailers are moving to break down silos to create single shopping experiences for their customers.

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budgets595

Article

May. 06 2014




3 Ways to Avoid Wasting Your Marketing Budget

Three ways marketers can avoid flushing their marketing budget down the drain.

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alex-355-2

Article

May. 06 2014




Bangle Blend: How Alex and Ani Connect Across Multiple Platforms

An integrated mix of mass media, digital and mobile are helping Alex and Ani engage jewelry buyers online and off.

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builder

Article

May. 06 2014




How to Build and Market a New Category 1

To build a new category, you not only need money to invest. You also need to be fearless and just a bit crazy. Here’s why.

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