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Promotional Marketing

Ford’s Marketing Catches Fire with Millennials

Dale Buss (Forbes.com) Ford has made major progress with Millennials through its marketing and new products. This five-year effort is paying off and Ford hopes that love for the brand continues as

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Sep. 01 1998




On the Net

In Business with Women: Office Depot and iVillage create site for female entrepreneurs. Special offers, sweepstakes, and contest giveaways will all be

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Sep. 01 1998




Snack Attack

Sharon Fordham has been reacquainting herself with the cookie aisle.Back at the marketing helm of Nabisco Biscuit Co. after her 1994 to ’97 run as president

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Sep. 01 1998




Evaluation in Evolution

In our fast-forward age, where a sense of personal superiority often rests on having a quicker modem speed than one’s neighbor, it is hard to remember

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Sep. 01 1998




Promo News

Going PRO: OptionOne tops U.S. winners in ’98 World PRO Awards of Excellence.CHICAGO – Minneapolis agency OptionOne snagged the award for Best Promotion

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Sep. 01 1998




Points of Switch

Warner-Lambert faced a challenge two years ago when it wanted to extend sampling of its anti-itch cream Benadryl to reach heavy users. The drugmaker could

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Sep. 01 1998




Myth Making

Imagine being handed the assignment of bringing a legend to life – that famous outdoorsman Yukon Jack. The mythical figure is just that, mythical. What

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Sep. 01 1998




The Facts About Fax Offers

Can unsolicited fax ads be sent under federal and state law? The short answer is no, however there are exemptions for existing client relationships that

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Sep. 01 1998




Box Top Bingo

Two straight years of wilting sales have presented U.S. cereal makers with a grim picture. Two of the industry’s heaviest hitters, Kellogg’s and General

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Sep. 01 1998




Hurts So Good

Just knowing that old John Mellencamp song makes me far too old to personally enjoy the near pain-inducing sour flavor of this kid riot-causing candy.

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Sep. 01 1998




Net Results

Redemption rates for coupons delivered via the Internet still fly under the radar of syndicated tracking services. In 1997, a barely perceptible 0.001

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