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Promotional Marketing

Ford’s Marketing Catches Fire with Millennials

Dale Buss (Forbes.com) Ford has made major progress with Millennials through its marketing and new products. This five-year effort is paying off and Ford hopes that love for the brand continues as

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Sep. 01 1998




Marketing Services

Dan Granger, president and coo of Catalina Marketing Corp., St. Petersburg, FL, was named president and ceo. George Off, former ceo has been named chairman.

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Sep. 01 1998




Is There a Promotion Exec in the House?

Promo’s 1998 Annual Report of the Promotion Industry shows impressive growth – up seven billion dollars, or 10 percent, from last year. This windfall

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Sep. 01 1998




Sessions

Global Branding and Activation Dean Barrett, Vice President, Global Marketing, McDonald’s Corporation.Coffee Break in the Exhibit HallThe Promotion World

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Sep. 01 1998




How About an Award for Great Legs?

The annual industry ritual of self-salutation is fast approaching. There’ll be awards in the categories of best this, best that, and best them. However,

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Sep. 01 1998




Reel Deals

INSPECTOR GADGET (Buena Vista Pictures)Tentative Release Date: July 1999Anticipated Rating: PGStarring: Matthew Broderick, Rupert Everett, Joely FisherTop-Line:

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Sep. 01 1998




I Scream, You Scream: A childhood memory helps boost ice scream sales in Ireland.

It’s not often you get your best idea for a campaign before you’ve even pitched the account, but that’s what happened when HB Ice Cream asked Creative

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Sep. 01 1998




Conference Schedule

TUESDAY, OCTOBER 6 9:00am – 5:00pm – Registration10:00am – 12:30pm – Promotion U Workshop12:30pm -1:30pm – Lunch-on-your-own1:30pm – 5:00pm – Promotion

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Sep. 01 1998




Is Advertising Dead?

Let’s play a game of Is It Advertising or Promotion?Coca-Cola commits some $50 million of its marketing budget to cash prizes for consumers who find ATM

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Sep. 01 1998




New Products

3D Phonecards Phonecards have been a lot of things in the past five years, but until Dimensional Visions Inc., Teaneck, NJ, got involved, they hadn’t

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Sep. 01 1998




DEAL MAKERS

Fox Family Worldwide, Los Angeles, created a consumer products division to be run by Elie Dekel, exec. vp of the new unit. The division will include licensing

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