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Promotional Marketing

Winning Mobile and Social Campaigns that Connect with Consumers

Looking for award winning mobile and social creative, with measurable results? Consider these three brand-case histories shared by representatives of these Read and Discuss

Oct. 01 1998




Looking for Loyalty in All the Right Places

Loyalty has long been a sought-after attribute. Think of Ronald Reagan’s Oliver North, Johnny Carson’s Ed McMahon, and the Cleveland Browns fans patiently

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Oct. 01 1998




The Premium as Brand-Builder

When Perugina wanted an incentive to capture Mother’s Day gift buyers last year, an off-the-shelf premium was not in the cards. The chocolatier packed

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Oct. 01 1998




Racing the Moon . . . Pie

Moon Pie, an official marketing partner of NASCAR’s 50th anniversary, introduced its new mini Moon Pie with commemorative edition NASCAR 50th Anniversary

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Oct. 01 1998




A Is for Advocacy

Okay, class, open your notebooks, this material will be included in the final exam.Contrary to popular wisdom, the marketing continuum does not begin

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Oct. 01 1998




Second Wave

IT’S WELL INTO HARVEST time in the cranberry bogs of Massachusetts, and Ocean Spray’s marketing staff is still working overtime.Ocean Spray is working

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Oct. 01 1998




The Patent Chase Continues

Inter-Act Systems, Inc., Norwalk, CT, has filed a federal lawsuit against Catalina Marketing Corp., St. Petersburg, FL, claiming infringement of eight

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Oct. 01 1998




Chain Link

Shopping Habits Do Prepared Home Meal purchasers leave the supermarket with a couple of carts crammed to the rims with goodies? Not so, says New York

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Oct. 01 1998




Mag Sweeps Settlement

American Family Publishers, Jersey City, NJ, and New York State Attorney General Dennis C. Vacco concluded an $800,000 settlement that will compensate

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Oct. 01 1998




Agencies: Who’s News

Global Branding Omnicom agency TLP has formed TLPlanet, branding a new global agency network for handling its world business. TLPlanet’s backbone are

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Oct. 01 1998




Taking Tea with Barbie

At 10 a.m. on Oct. 10, every Wal-Mart store in America, all 2,500 of them, will put up a poster on the front door inviting girls of all ages to attend

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