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Promotional Marketing

American Eagle Uses Artist’s Graffiti, Gets Slapped with a Lawsuit

Janie Campbell (Huffington Post) Not a good idea to mess with a graffiti artist who is a favorite in Miami. American Eagle Outfitters found this out after using images of his graffiti for its own m

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Oct. 01 1998




How Fast is Too Fast?

When PROMO published the top 10 fastest-growing promotion agencies in the June issue, at first we thought there was a typo.According to the promo 100,

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Oct. 01 1998




CBS Casts Eye On Promotion

Promotion agencies owned by CBS Radio, including New York-based WINS Promotion Group, are changing to a single name as the CBS division positions its

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Oct. 01 1998




Mag Sweeps Settlement

American Family Publishers, Jersey City, NJ, and New York State Attorney General Dennis C. Vacco concluded an $800,000 settlement that will compensate

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Oct. 01 1998




Coming in next month’s PROMO

Promotion Comes to Detroit The big three automakers discover brand management as they lean on promotion to compete with megastores like CarMax and AutoNation.

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Oct. 01 1998




Sitings

DOGGIE-STYLE www.ballparkfranks.com They plump when you cook ‘em, but come on pookie, on the two-dimensional Web, that’s not enough. The kind of sites

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Oct. 01 1998




The Premium as Brand-Builder

When Perugina wanted an incentive to capture Mother’s Day gift buyers last year, an off-the-shelf premium was not in the cards. The chocolatier packed

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Oct. 01 1998




Racing the Moon . . . Pie

Moon Pie, an official marketing partner of NASCAR’s 50th anniversary, introduced its new mini Moon Pie with commemorative edition NASCAR 50th Anniversary

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Oct. 01 1998




A Is for Advocacy

Okay, class, open your notebooks, this material will be included in the final exam.Contrary to popular wisdom, the marketing continuum does not begin

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Oct. 01 1998




We’re Going to Disney World!

What we see, of course, is the finished product, the catchy headline of the press release or the inviting ad that says: Sears Offers Adventure of the

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Oct. 01 1998




Second Wave

IT’S WELL INTO HARVEST time in the cranberry bogs of Massachusetts, and Ocean Spray’s marketing staff is still working overtime.Ocean Spray is working

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