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Promotional Marketing

Ford’s Marketing Catches Fire with Millennials

Dale Buss (Forbes.com) Ford has made major progress with Millennials through its marketing and new products. This five-year effort is paying off and Ford hopes that love for the brand continues as

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Oct. 01 1998




Second Wave

IT’S WELL INTO HARVEST time in the cranberry bogs of Massachusetts, and Ocean Spray’s marketing staff is still working overtime.Ocean Spray is working

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Oct. 01 1998




Chain Link

Shopping Habits Do Prepared Home Meal purchasers leave the supermarket with a couple of carts crammed to the rims with goodies? Not so, says New York

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Oct. 01 1998




Oh, Baby

Mack Jenks spent a little time with his calculator before settling on the prize package for Gerber Rewards. The baby food leader wanted to “give away

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Oct. 01 1998




Making History

Amazingly, 1998 was a major milestone for two driving forces: it was NAS-CAR’s 50th anniversary and Goodyear’s 100th anniversary. With all the hoopla

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Oct. 01 1998




Pig in the City

Last month, Discover Card, Riverwoods, IL, launched its national Babe: Pig in the City promo partnership with Universal Pictures, Hollywood. The promo

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Oct. 01 1998




Account-Specific Spotlight: Atlanta

There’s been a second march on Atlanta, and the victors this time are Publix and Wal-Mart. The two chains have captured a combined 25 share in the last

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Oct. 01 1998




What’s Hot and What’s Not

The great majority of consumers continued to cling to coupons, advertising rebounded as a percentage of promotional activity, and account-specific programs

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Oct. 01 1998




Agencies: Who’s News

Global Branding Omnicom agency TLP has formed TLPlanet, branding a new global agency network for handling its world business. TLPlanet’s backbone are

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Oct. 01 1998




Taking Tea with Barbie

At 10 a.m. on Oct. 10, every Wal-Mart store in America, all 2,500 of them, will put up a poster on the front door inviting girls of all ages to attend

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Oct. 01 1998




New Products

That’s a Wrap CapBanners can transform a cap simply by applying a banner across the front of an existing cap. The banners from Sales Ahead!, Irvine, CA,

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