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Promotional Marketing

Ford’s Marketing Catches Fire with Millennials

Dale Buss (Forbes.com) Ford has made major progress with Millennials through its marketing and new products. This five-year effort is paying off and Ford hopes that love for the brand continues as

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Oct. 01 1998




CBS Casts Eye On Promotion

Promotion agencies owned by CBS Radio, including New York-based WINS Promotion Group, are changing to a single name as the CBS division positions its

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Oct. 01 1998




PromoXchange Debuts: A Cyberspace Tool for Marketers

This month PROMO Magazine introduces a first-of-its-kind electronic system that enables brand marketers and their agencies to plan and execute marketing

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Oct. 01 1998




Pig in the City

Last month, Discover Card, Riverwoods, IL, launched its national Babe: Pig in the City promo partnership with Universal Pictures, Hollywood. The promo

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Oct. 01 1998




International

Beta Brands Gets ‘N Sync TORONTO – Beta Brands Limited is sweetening its candy sales with a multi-layered promotion that uses music to reinforce the company’s

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Oct. 01 1998




Super Cool Duel

Warner Bros. Family Entertainment is using a million-dollar sweepstakes, savings booklets, and other goodies to promote the release of its feature-length

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Oct. 01 1998




Mag Sweeps Settlement

American Family Publishers, Jersey City, NJ, and New York State Attorney General Dennis C. Vacco concluded an $800,000 settlement that will compensate

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Oct. 01 1998




Buy Right

Right Choice Services, Inc., Minneapolis, acquired the fulfillment division of Mascoutah, IL-based NCH/Nuworld Marketing, a leading coupon clearinghouse.

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Oct. 01 1998




What’s Hot and What’s Not

The great majority of consumers continued to cling to coupons, advertising rebounded as a percentage of promotional activity, and account-specific programs

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Oct. 01 1998




The Premium as Brand-Builder

When Perugina wanted an incentive to capture Mother’s Day gift buyers last year, an off-the-shelf premium was not in the cards. The chocolatier packed

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Oct. 01 1998




Sitings

DOGGIE-STYLE www.ballparkfranks.com They plump when you cook ‘em, but come on pookie, on the two-dimensional Web, that’s not enough. The kind of sites

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