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Direct Marketing | Print

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Producing Results

Producing Results

Posted on October 1, 2004 by Chief Marketer Staff

When choosing a printer, paper supplier or production house, making friends probably isn’t at the top of most mailers’ minds. Cost and quality are likely a tad higher priority.

But having a good relationship with a vendor is an essential part of making your production process go smoothly, especially if longevity comes into play. The Smithsonian Catalogue, for example, has been with Quad-Graphics since 1994, says Frank DiGiovine, finance manager of Smithsonian Business Ventures’ catalog division.

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