Nestlé Waters CMO on its Social Media Marketing Strategy

Posted on by Patricia Odell

Nestlé Waters puts a blazing hot spotlight on the consumer journey and digital integration into other channels like social and e-commerce.

Antonio Scuilo
Antonio Sciuto

This interview with Antonio Sciuto, CMO and eBusiness leader for Nestlé Waters North America, focuses on how the brand deploys its social media marketing strategy. (Have a great social media marketing campaign? Enter it in the 2016 PRO Awards by March 11.)

Scuito talks about understanding the consumer, the importance of social listening and its mission to build social communities. He chats about social trends he sees heading toward us and the challenge to not over-complicate marketing as new technologies and platforms continue to emerge to scale content and drive business results.

Social Video Practices for Digital-First Brands


Get Content Like This Delivered to Your Inbox

Related Posts

Chief Marketer Videos

by Patricia Odell

Julie Barry, director of global brand for Velcro Cos., talks about her favorite Velcro product at PROMONext: Leaders in Promotion Marketing Conference.


Chief Marketer Job Board