Nestlé Waters puts a blazing hot spotlight on the consumer journey and digital integration into other channels like social and e-commerce.
This interview with Antonio Sciuto, CMO and eBusiness leader for Nestlé Waters North America, focuses on how the brand deploys its social media marketing strategy. (Have a great social media marketing campaign? Enter it in the 2016 PRO Awards by March 11.)
Scuito talks about understanding the consumer, the importance of social listening and its mission to build social communities. He chats about social trends he sees heading toward us and the challenge to not over-complicate marketing as new technologies and platforms continue to emerge to scale content and drive business results.