McDonald’s Launches Virtual ‘Open Doors’ Tour

Posted on by Chief Marketer Staff

McDonald’s Corp. is taking customers behind the scenes inside the company’s kitchen via a virtual “open doors” tour, touting its commitment to fresh, quality food.

The QSR launched the Farm to Table tour online Tuesday during its two-day Quality Symposium: Serving a Quality Meal Every Time in Oak Brook, IL.

Vonetta Flowers, a 2002 Olympic Gold Medalist, hosts the Web-based tour at Mcdonalds.com on the Food Quality page, leading visitors through virtual vignettes showing the transition from farm-grown food to the table. For example, consumers can click on McDonald’s French fries to see where potatoes are grown and how they are selected and prepared.

The tour also lets consumers navigate the site for details on breakfast and lunch items, including the Egg McMuffin sandwich, McDonald’s cheeseburger, and select beverages.

“Our virtual doors tour offers our guests the unique opportunity to see first-hand our quality commitment and standards, as well as the fresh wholesome ingredients we use to make some of their McDonald’s favorites,” said Ralph Alvarez, president, McDonald’s North America, in a statement.

About 200 food and beverage suppliers, industry associations and educators attended the Quality Symposium, where McDonald’s executives and the company’s top suppliers discussed best practices for food quality and safety, as well as maintaining consumer trust. The event ended on Tuesday.

In 2006, McDonald’s plans to launch an additional open doors tour with new food selections and favorites.

Online materials support.

At the same time, McD’s has announced that it plans to add nutrition information on product packaging as part of its global commitment to promote a balanced, active lifestyle. The new packaging will make its debut at the Olympic Winter Games in Torino, Italy in February, then roll out in the first half of 2006 in restaurants in North America, Europe, Asia and Latin America.

Packaging will feature icons and bar charts that consumers are most relevant to understanding nutrition—, protein, fat, carbohydrates and sodium. The move follows consumer input and testing.

More

Get Content Like This Delivered to Your Inbox

Related Posts

Chief Marketer Videos

by admin

Chief Marketer Top Shops

TRCO MARKETING WUNDERMAN VERTICAL MARKETING NETWORK UPSHOT TWO/TEN TRACK MARKETING GROUP TPN TIPTON & MAGLIONE TIC TOC TEAM EPIC TEAM ENTERPRISES TEAM DIGITAL PROMOTIONS THE STRATEGIC AGENCY SWITCH SOURCE MARKETING SOHO EXPERIENTIAL SLANT SCOUT SPORTS & ENTERTAINMENT RYAN PARTNERSHIP RUBIK MARKETING REVOLUTION RE:FUEL AGENCY REDPEG MARKETING RED MOON MARKETING PSE-PACKAGED SPORTS AND ENTERTAINMENT PRO MOTION PRIZELOGIC POWERPACT PGW EXPERIENCE NEXT MARKETING NATURAL SELECTION PROMOTIONS MOMENTUM WORLDWIDE MKTG MIRRORBALL MICHAEL ALAN GROUP MASTERMIND MARKETING MATCH MARKETING GROUP THE MARS AGENCY MARKETVISION MARKETING WERKS THE MARKETING STORE MARKETING RESOURCES MARKETING LAB THE MARKETING ARM MARKETING ACTIVATIONS GROUP MARDEN-KANE LIVE NATION MEDIA & SPONSORSHIP LIKEABLE MEDIA LEGACY MARKETING PARTNERS LEADDOG MARKETING GROUP LAUNCHFIRE LAGARD´ERE UNLIMITED KICKING COW PROMOTIONS JACK MORTON WORLDWIDE INTERACTIONS THE INTEGER GROUP INSPIRA MARKETING IN MARKETING SERVICES IC GROUP HMT ASSOCIATES, INC. HELLOWORLD GROW MARKETING GOOD SOLUTIONS GROUP GOLDNFISH MARKETING GROUP LLC GMR MARKETING GEORGE P. JOHNSON GEOMETRY GLOBAL GENERATION Z MARKETING GAGE MARKETING GROUP FUSE, LLC FORMULA STREET INC. FLUENT FCBX FCB/RED FAME ESCALATE THE ELEVATION GROUP EASTWEST MARKETING GROUP DON JAGODA ASSOCIATES DEPARTMENT ZERO CONCEPT ONE COMMUNICATIONS COLLABORATIVE MARKETING GROUP COLANGELO CATAPULT CARDENAS MARKETING NETWORK BRANDFORCE BRAND CONNECTIONS BLUE CHIP MARKETING WORLDWIDE BFG COMMUNICATIONS BECORE BDA ATTACK! MARKETING A2G ARC ALL TERRAIN ALLIED INTEGRATED MARKETING ALLIED EXPERIENTIAL ALCONE ACTIVENT MARKETING, LLC THE A TEAM