PowerPoint Still A Dominant Data Delivery Method: Report
Agency respondents to a new survey on data delivery methods say they're still using PowerPoint, despite many clients favoring a shift towards dashboards.
Agency respondents to a new survey on data delivery methods say they're still using PowerPoint, despite many clients favoring a shift towards dashboards.
The best CMOs present marketing budgets that show a clear path to revenue, but many organizations struggle to reach this level of clarity and transparency.
Lisbon hosted the Web Summit last month for the first time and 53,000 plus people from 166 countries showed up. Here's an inside look.
Using precise, real-time targeting and dynamic storytelling, programmatic advertising connects brands like Vitamix to consumers in a more personal way than ever before.
Audio watermarks—silent unique identifiers embedded within an audio or video signal—offer some unique opportunities for marketers.
Marketers are increasingly expected to take on non-traditional activities, and drive strategy—all to expedite change. While this may feel at times like “sailing against the wind” there is little doubt that a significant transformation is taking place.
Most brands say that they should be on Snapchat, however being ON the platform is different than USING the platform: 4 tips on how to market on Snapchat.
A distributed marketing model can lead to a fractured a marketing operations environment where it is difficult for corporate to maintain control of messaging.
Getting someone to download your app is tricky enough, but counting on them to actually use it is something else entirely.
This article discusses brand-based gamification marketing and shares three key elements brands should consider when strategizing gamification marketing.
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