MARTECH | RESEARCH

Emojihealth is one example of a brand using technology to create a connection.

Using VR to Tell Your Story

|  by John Skolis

Brands are embracing virtual reality (VR) and other types of technology as a way to offer consumers unique, impactful experiences.

Binary code background

Digital Marketing Metrics That Will Uncover Big Growth Opportunities

|  by Natalia Selby

The average digital marketing spend for businesses predicted to reach $118 billion by 2021. But simply knowing the potential value of digital marketing isn’t enough—you must measure marketing metrics and analytical data to determine you’re your marketing ROI.

sweepstakes marketing

A Primer in Sweepstakes Marketing

|  by Bruce Hollander

There are several types of sweepstakes and games and the trick is to make sure you match the correct type with your specific sweepstakes marketing effort.

tech-martech-arrows-640

Three Steps to Effective Cross-Device Marketing

|  by Neil O'Keefe

Screen usage among consumers has soared to five to seven different screens per day, making it more and more difficult to provide consistent cross-device experiences.

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.

	
        

CHIEF MARKETER 200