MARTECH | NEED-TO-KNOW-NEWS

The Future is Swift: How Real Time Impacts ROI

|  by Wayne St. Amand

By leveraging data about who consumers are and how marketing and advertising performs for each audience, marketers can provide the content and experiences that consumers want in real time, ultimately improving ROI.

5 Reasons to Consider Keeping SEO In-House

|  by Jack Ogilvie

Should SEO work be done in-house or outsourced? There are many benefits to building an in-house team if your business can support it

Using Blockchain to Build Connections with Consumers

|  by Chris Prescher

With the automation that AI and IoT promise, the demand for transparent, secure and open means of exchange like blockchain will revolutionize commerce, security and the consumer experience at a profound level.

Six Rules for Innovative Storytelling

|  by Jessica Lauretti

Consumers are bombarded with content all day long. But what sets successful innovative storytelling in marketing apart is the thoughtful and meaningful content that actually makes up the storyline.

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.



Awards

 
	
        

CHIEF MARKETER 200