MARTECH | AGENCIES

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21 Questions You Must Ask The Marketing Team

|  by Bruce Kasanoff (Forbes.com)

Provoking frank discussions is not always easy. Here's 21 questions to pose to the marketing team to open up the conversation and generate new ideas.

CMO

5 Tips to Perfect CMO/Creative Relationship

|  by Libby DeLana (Hubspot)

CMOs have a tough task, balancing multiple jobs far beyond creative. A successful relationship with his or her creative team is key. Here's 5 tips.

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.

	
        

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