Business concept, businessman working with smartphone. Architectural plans on the

Posted on by Beth Negus Viveiros

Business concept, businessman using smartphone. Architectural plans on the table. Digital connection interface

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.