Posted on by Patty Odell

Understanding the political climate today in the United States and understanding where people’s heads are, I thought it was a good time to take a bow to our military.

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.