(Search Engine Watch)
When asked what his best SEO tip was a couple years ago, Scott Stratten, author of “UnMarketing,” simply said to write “awesome frickin’ content.” But what does that mean? Grant Simmons, director of SEO and social product for The Search Agency, explains. Among other things, the content should answer a user’s question, which addresses a need; engage users; is more quickly spread across the Web; is unique; and inspires connections. Read on …
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