Head to the movies and you just might get a chance to drive a Volvo from your seat right there in the theater.
Volvo is the latest brand to launch an in-theater, interactive advertising campaign. The ad prompts audiences to experience driving the new XC90 luxury automobile simply by waving their arms. The movement of the majority of the audience dictates things like whether a driving scene takes place at night and how fast or slow the car moves. Entertainment technology firm Audience Entertainment is behind the ads now showing on big screens. The firm has also worked with Coca-Cola, Disney Cruise Lines, Nokia, Orange Mobile, Samsung, Sony and Volkswagon. Here’s what you need to know.
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