(IAB)
According to the U.S. IAB Mobile Marketing Center of Excellence, IAB Europe and IHS, global mobile advertising revenue reached $8.9 billion in 2012, up 82.8% from the $5.3 billion in 2011. Mobile search accounted for 52.8% of total mobile ad revenue, while display accounted for 38.7% and messaging accounted for 8.5%. Advertisers should see mobile not only as a blossoming medium, but one that’s truly global.
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