Foursquare Paid Promotions in Trial With Small Businesses

Posted on by Chief Marketer Staff

John McDermott (Advertising Age)

Foursquare paid promotionsFoursquare has for the first time begun testing Foursquare paid promotions with small businesses, expanding a service that had been limited to national brands. To date, small businesses on Foursquare have only been able to advertise by offering discounts to a user after he or she checked-in to that location. Some merchants can now lure in nearby consumers by promoting a photo of a dish, a glowing review left by a Foursquare user or just their listing. Here’s what you need to know about Foursquare paid promotions to get in on the action!

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