Farmland Calls for Bacon Lovers to Unite

Posted on by Chief Marketer Staff

Stuart Elliott (NYT)

Farmland Bacon ClubThe brand is Farmland, which bills itself as driven by a “passion for pork since 1959.” Farmland marketing executives have formed a loyalty program that they are calling the Farmland Bacon Club, which is operating under the motto “One nation united by bacon” and has as its logo a pan. This is a detailed case study and more of this $1 million campaign.


Get Content Like This Delivered to Your Inbox

Related Posts

Chief Marketer Videos

by Patricia Odell

Campaign: Arby’s Meat Mountain Client: Arby’s Agency: Alcone