e-Miles Rewards Airline Miles for Ad Views

Posted on by Chief Marketer Staff

Beginning in January, four airlines will send out 20 million e-mails inviting their customers to watch online ads in exchange for airline miles.

The e-mails will direct customers to e-Miles.com where they can watch ads from brands such as Hilton, 1-800-Flowers, Enterprise Rent-A-Car and LendingTree. After viewing the ads, consumers will be asked to answer questions pertaining to the featured product or service.

Consumers can earn 10 to 20 miles for each 30-second spot viewed and more for longer ads. In total, some 17 advertisers have partnered with e-Miles for the initiative including the St. Martin Tourism Board, Visit Florida and Zales. The brands pay e-Miles a fee on a pay-per-viewed-ad basis.

Airlines that will send the e-mail invites include Continental Airlines, Delta Air Lines, Northwest Airlines and US Airways.

“We see this as a very efficient new channel because we’re able to target very directly,” said Mark Drusch, president of Dallas-based e-Miles. “We’re going beyond impressions here.”

And if consumers use the Web site just to rake up miles without caring much for ads, “we still know that we got the message before the consumer,” Drusch said.

In general, a free domestic ticket will run a consumer 25,000 miles.

“If a consumer spends four to five minutes participating with ads [daily], in one year they can earn a free ticket,” Drusch said.

Dallas-based e-Miles handles the program internally.

More

Get Content Like This Delivered to Your Inbox

Related Posts

Chief Marketer Videos

by admin

Chief Marketer Top Shops

TRCO MARKETING WUNDERMAN VERTICAL MARKETING NETWORK UPSHOT TWO/TEN TRACK MARKETING GROUP TPN TIPTON & MAGLIONE TIC TOC TEAM EPIC TEAM ENTERPRISES TEAM DIGITAL PROMOTIONS THE STRATEGIC AGENCY SWITCH SOURCE MARKETING SOHO EXPERIENTIAL SLANT SCOUT SPORTS & ENTERTAINMENT RYAN PARTNERSHIP RUBIK MARKETING REVOLUTION RE:FUEL AGENCY REDPEG MARKETING RED MOON MARKETING PSE-PACKAGED SPORTS AND ENTERTAINMENT PRO MOTION PRIZELOGIC POWERPACT PGW EXPERIENCE NEXT MARKETING NATURAL SELECTION PROMOTIONS MOMENTUM WORLDWIDE MKTG MIRRORBALL MICHAEL ALAN GROUP MASTERMIND MARKETING MATCH MARKETING GROUP THE MARS AGENCY MARKETVISION MARKETING WERKS THE MARKETING STORE MARKETING RESOURCES MARKETING LAB THE MARKETING ARM MARKETING ACTIVATIONS GROUP MARDEN-KANE LIVE NATION MEDIA & SPONSORSHIP LIKEABLE MEDIA LEGACY MARKETING PARTNERS LEADDOG MARKETING GROUP LAUNCHFIRE LAGARD´ERE UNLIMITED KICKING COW PROMOTIONS JACK MORTON WORLDWIDE INTERACTIONS THE INTEGER GROUP INSPIRA MARKETING IN MARKETING SERVICES IC GROUP HMT ASSOCIATES, INC. HELLOWORLD GROW MARKETING GOOD SOLUTIONS GROUP GOLDNFISH MARKETING GROUP LLC GMR MARKETING GEORGE P. JOHNSON GEOMETRY GLOBAL GENERATION Z MARKETING GAGE MARKETING GROUP FUSE, LLC FORMULA STREET INC. FLUENT FCBX FCB/RED FAME ESCALATE THE ELEVATION GROUP EASTWEST MARKETING GROUP DON JAGODA ASSOCIATES DEPARTMENT ZERO CONCEPT ONE COMMUNICATIONS COLLABORATIVE MARKETING GROUP COLANGELO CATAPULT CARDENAS MARKETING NETWORK BRANDFORCE BRAND CONNECTIONS BLUE CHIP MARKETING WORLDWIDE BFG COMMUNICATIONS BECORE BDA ATTACK! MARKETING A2G ARC ALL TERRAIN ALLIED INTEGRATED MARKETING ALLIED EXPERIENTIAL ALCONE ACTIVENT MARKETING, LLC THE A TEAM