E-commerce
Article
Apr. 23 2013
Getting Ready for a New Ecommerce Platform
Post-launch business readiness is a serious issue when implementing a new ecommerce system. More...
Article
Apr. 12 2013
Returns Fraud Hurting Online Retailers: Study
The National Retail Federation estimates that nearly $9 billion was lost by merchants in returns fraud in 2012. More...
Article
Apr. 04 2013
Special Report: One Voice—Reaching Your Customers With An Integrated Marketing Strategy
Creating an integrated marketing message that speaks clearly to your consumers and prospects in every channel is the focus of Chief Marketer's first q More...
Feb. 20 2013
Visit Our New Sister Site DM Confidential
Access Intelligence's DM Confidential is now part of the Chief Marketer network. More...
Dec. 12 2012
Herschell Gordon Lewis’s Annual Best and Worst Catalog and Ecommerce Copy
Copywriting guru Herschell Gordon Lewis gives his take on this year's creative crop. See which websites and catalogs are worth a second look. More...
Nov. 27 2012
Email, Search Help Drive Black Friday, Cyber Monday Spending
6
So, did you dash to the malls or to your laptop/tablet/phone on a tryptophan high last week? A lot of folks did, and their way was guided by search re More...
Nov. 27 2012
Cyber Monday Breaks All Records; Mobile Plays a Huge Role
3
Smartphones, tablets, great deals and viral sharing push Cyber Monday spending. More...
Nov. 26 2012
IBM’s Strategy Director on Lessons from Black Friday
Jay Henderson, smarter commerce strategy director at IBM, shares five marketing tips based on trends and research from the Black Friday weekend. More...
Article
Oct. 03 2012
Mattel Uses Web to Boost Retail Sales and Bond with Collectors
A variety of ecommerce sites are helping Mattel boost retail partner sales and build bonds with collectors of brands like Barbie and Hot Wheels. More...
Sep. 12 2012
Website Usability Testing Boosts Profitability
31
Are B2B companies with the best possible offerings shooting themselves in the foot by hosting poorly designed websites? Chris Hicken, vice president o More...
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