DMA Cuts Staff Again

Posted on by Chief Marketer Staff

The Direct Marketing Association recently eliminated nine positions from its New York and Washington, DC offices, the fourth staff reduction in under a year.

Of the nine posts, five employees were terminated and four were offered other opportunities within the association, spokesperson Christina Duffney said.

The DMA declined to comment on which departments were affected.

The most recent November 2001 layoffs were part of a larger, ongoing reorganization to improve efficiency, Duffney said at the time. About nine employees were let go.

Last October, the association, reacting to the downturn in the economy, laid off 19.

And in May 2001, 17 employees from the seminar division were terminated when the association began outsourcing conference registration and data input functions. A 30% to 40% drop in conference attendance was cited as the reason for the layoffs.

The DMA employs about 160 people.

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