ON TARGET
I cannot tell you how much I enjoyed reading Betsy Spethmann's column a few moments ago ("Off Target," June promo). It's about time another sane human
I cannot tell you how much I enjoyed reading Betsy Spethmann's column a few moments ago ("Off Target," June promo). It's about time another sane human
Blockbuster acquisitions are swinging the power pendulum back toward manufacturers.Marketers joke about supermarket consolidation shrinking the universe
Spinformation: Spin the Bottle for the Zeros. A two-ply label has windows on the top layer that spin to reveal the bottom layer. It can make pictures
Maxxcom, Inc., Toronto, a full-service marketing communications organization, purchased a majority interest in direct-marketing agency TargetCom, Chicago.
Alternate Marketing Networks, Grand Rapids, MI, made two recent acquisitions designed to bolster its marketing services. The purchase of Mira Loma, CA-based
Can't keep up with the avalanche of soy, Internet integration, and sampling SUVs? Try the caffeine candy.If you walked the floor of this year's Food Marketing
Burbank, CA-based Warner Bros. last month released the list of licensees for its much-anticipated Harry Potter flick, which is scheduled to hit theaters
Protracted negotiations with Bestfoods finally ended last month when the Englewood Cliffs, NJ-based company agreed to be acquired by British-Dutch conglomerate
The awful truth about marketing is that "it broadcasts messages to people who don't want to listen."That according to Doc Searles and David Weinberger