In Store for the Future
Small-format and specialty stores will account for much of the growth in U.S. retail over the next three to five years as retailers cater to targeted
Consumer Marketing
Can-Do Collaboration
Marketers targeting Hispanics have a new resource for event marketing, and they have local chambers of commerce to thank for it. Grupo Hacerlo began operations
December 1, 2002
The World Over
The 2002 Globes Awards were presented by the Association of Promotion Marketing Agencies Worldwide last month. The Gran Prix went to a New Zealand campaign
Just Browsing
We ran a story last month about some research that our sister magazine direct conducted with Yankelovich Partners to see how people feel about direct
Found Money
Gift certificates and cards have gotten extremely popular in recent years. That has prompted states to pay closer attention to laws governing gift certificates.
Ad Ons
Watch TV next year and you'll see an important trend continue. Fewer, bigger integrated promotions mean increasing numbers of TV, radio, print, online,
BK Gets Serious with The Simpsons
Burger King had such a good time doing a Halloween promo with Twentieth Century Fox Television's The Simpsons last year, the Miami-based QSR this year
products
Grin and Bare It It's getting harder to keep a sense of humor about the dire economic situation but redink inc., Bloomindale, IL, is trying its best with
Healthy Results
Tough economic times didn't dim the caliber of entries for this year's PRO Awards. In fact, tight purse strings may have upped the ante for solid, strategic
