Consumer Marketing


Six Gold Winning Big Ideas

|  by Chief Marketer Staff

Take a lesson from the best of the best. These are six Big Ideas that agencies and brands that put to market to wow consumers that took home a Gold PRO Award.


Lead Attribution Must Go Beyond First or Last Click

|  by Beth Negus Viveiros

Tablets are becoming the primary computing devices for many professionals and consumers—and this will change the way marketers need to attribute the results of their lead generation campaigns.


What’s On Tap for Marketers in 2015

|  by Patrick Gorman

A new year for marketers is off and running, and Bruce Biegel, senior managing director with Winterberry Group, sat down with Chief Marketer to talk about what marketing professionals can expect in the year ahead.


Super Bowl Round-Up: Snickers “Brady Bunch” & Dove’s Dad Spot

|  by Patrick Gorman

This week's Super Bowl round-up from Chief Marketer includes a look at the reasoning behind how and when Super Bowl ads are debuted, how Facebook is tying into the frenzy, and a look at what Snickers, Victoria's Secret, Dove and WeatherTech have in store for viewers on Super Bowl Sunday.


Business Moves at the Speed of Social

|  by Pernille Bruun-Jensen

Social business is happening in real time 24/7, affecting all business functions, and exciting opportunities abound for teams that are ready to embrace social analytics.