Consumer Marketing

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Improved Database Helps Golfsmith Boost ROI

|  by Beth Negus Viveiros

A consolidated database helped golf superstore Golfsmith better target customer segments and improve overall marketing response rates.

tech marketer

Why CMO is the Hardest Job in Tech

|  by Donna Wells

The time is overdue for the tech marketer to realize that this is exactly the environment in which marketing adds its greatest value.