Consumer Marketing

Six Solid Brand Activations at SXSW 2024

|  by Chief Marketer Staff

Check out these six solid brand activations at SXSW 2024, from Audible’s sound experience to Sharpie’s Creative Academy to Tide’s eco-friendly product invention.

Marketing Is Not a Foreign Language

|  by Jordan Buning

More work must be done to educate stakeholders—particularly within your own organization—on how to understand, evaluate and engage with the work of marketers, our columnist argues.