Consumer Marketing


Sharknado 3’s Storm of Marketing Tie-Ins

|  by Beth Negus Viveiros

It’s okay, you can admit it: Either live or on DVR, you watched “Sharknado 3: Oh, Hell No!” this week. And you flippin’ loved it.


Who You Need for a Great Content Marketing Team

|  by Beth Negus Viveiros

Do you have a huge bench of seasoned writers, editors and analysts on your content marketing team? Or, more likely, is it just you, you, and, well…you?