Consumer Marketing

Viral Share

Viral Share Goes Wild on Facebook

|  by admin

Viral share is a marketer's dream. Your hard work has paid off with your marketing video reaching the masses. eMarketer gives you the stats you need know.

SAP Super Bowl

SAP Tech on Display at the Super Bowl

|  by Patrick Gorman

SAP will be providing fans and media with unique insights into what’s trending and how fans are talking about the big game on social media through the Stats Zone.


Six Gold Winning Big Ideas

|  by Chief Marketer Staff

Take a lesson from the best of the best. These are six Big Ideas that agencies and brands that put to market to wow consumers that took home a Gold PRO Award.


Lead Attribution Must Go Beyond First or Last Click

|  by Beth Negus Viveiros

Tablets are becoming the primary computing devices for many professionals and consumers—and this will change the way marketers need to attribute the results of their lead generation campaigns.


What’s On Tap for Marketers in 2015

|  by Patrick Gorman

A new year for marketers is off and running, and Bruce Biegel, senior managing director with Winterberry Group, sat down with Chief Marketer to talk about what marketing professionals can expect in the year ahead.