Consumer Marketing


Online Marketing for Millenials

|  by Chief Marketer Staff

Making sure your online marketing efforts are hitting the mark with Millenials is an increasingly important consideration, as these consumers are often the most digitally connected.

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Black Friday and Social Campaigns

|  by Chief Marketer Staff

A new report on 50 major retailers' social campaigns shows that engagement is at its highest in the days leading up to Black Friday.


Target’s New Mobile App Maps Stores

|  by Patrick Gorman

Target’s new mobile app is aimed at improving customer experience, and includes technology that allows users to create shopping lists and maps store footprints to make items easier to find.


What You Can Learn from Phone Calls

|  by Beth Negus Viveiros

You may think you’re listening during phone calls with customers. But are you really hearing what they’re saying to you?

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Five Ways to Win Customer Loyalty

|  by Geoff Smith

Businesses need to leverage customer data—including transactions, online traffic, social media data and lifestyle details—to learn more about their buyers’ interests and purchase behavior.