Consumer Marketing

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Why Personalization Tops Targeting Every Time

|  by Diaz Nesamoney

Using targeting alone is a missed opportunity when it comes to engaging with users--personalization is the key to connecting with the right audience at the right time.

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Three Easy Ways For SMBs to Improve Mobile Strategy in 2015

|  by Ran Oelgiesser

With the widespread adoption of smartphones, tablets, phablets and more, and global mobile commerce spending projected to grow 32% annually through 2019,a mobile strategy is quickly becoming a necessity for all businesses.