Consumer Marketing


Super Bowl Round-Up: GoDaddy’s Misstep, Mercedes Cuts Loose

|  by Patrick Gorman

We're just days away from the kickoff of Super Bowl XLIX in Arizona and while sports talk shows are droning on about under-inflated footballs, the Chief Marketer team is bringing you hot takes on the really important stuff--Super Bowl marketing campaigns!

Viral Share

Viral Share Goes Wild on Facebook

|  by admin

Viral share is a marketer's dream. Your hard work has paid off with your marketing video reaching the masses. eMarketer gives you the stats you need know.

SAP Super Bowl

SAP Tech on Display at the Super Bowl

|  by Patrick Gorman

SAP will be providing fans and media with unique insights into what’s trending and how fans are talking about the big game on social media through the Stats Zone.


Six Gold Winning Big Ideas

|  by Chief Marketer Staff

Take a lesson from the best of the best. These are six Big Ideas that agencies and brands that put to market to wow consumers that took home a Gold PRO Award.