Consumer Marketing

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Data Activation: Real Results from Real Marketers

If you are a marketer and are looking to scale your efforts in an efficient and effective manner, data has quickly become the core of your strategy and will continue to drive your efforts for many years to come

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Engaging Financial Customers Through Digital

|  by Patrick Gorman

Digital marketing is a critical component when engaging and retaining customers in the financial services industry, and marketers are working hard to make processes easier for potential customers in the competitive credit card space.

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Brand Champions Boost General Mills

|  by Beth Negus Viveiros

Classic General Mills brands like Pillsbury are finding opportunities for growth by defining customers’ new purpose and passion for their products.

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Major Brands Take the ANA Masters Spotlight

|  by Beth Negus Viveiros

Target, Chobani and General Mills are a few of the key brands presenting at this week's ANA Masters of Marketing event in Orlando.

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