Consumer Marketing

brand loyalty

Five Ways to Improve Brand Loyalty

|  by Scott Robinson

Any solid relationship touches on emotions, intellect and everything in between. Brand loyalty connections between brand and consumer work in exactly the same way.


Sharknado 3’s Storm of Marketing Tie-Ins

|  by Beth Negus Viveiros

It’s okay, you can admit it: Either live or on DVR, you watched “Sharknado 3: Oh, Hell No!” this week. And you flippin’ loved it.


Who You Need for a Great Content Marketing Team

|  by Beth Negus Viveiros

Do you have a huge bench of seasoned writers, editors and analysts on your content marketing team? Or, more likely, is it just you, you, and, well…you?