Consumer Marketing

Up to 2,000 player “actions” per game were assigned values and converted into data feeds to create the Audi Player Index, which fans could access in real-time via the MLS app and online.

Marketers’ Most Wanted: Sports Fans

|  by Sherry Chiger

In the Most Wanted series, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017. In this week’s spotlight, sports fans.

Pop-Tarts Café

Pop-Tarts Pops NYC Café

|  by Patricia Odell

The Pop-Tarts Café offers unexpected menu items that incorporate Pop-Tarts to get people thinking of different uses for the products, other than breakfast.