Consumer Marketing

Game-Thrones-HBO

Creating a Successful Second-Screen Experience

|  by David Saef

In an attempt to engage these multitasking viewers, experienced marketers are experimenting with new ways to help people discover, consume, and share second-screen content.

data-anonymous-mystery

Putting a Face on Anonymous Data

|  by Naras Eechambadi

How can marketers get precise and targeted user data, especially for digital advertisers, if the audience is working just as hard to stay in the shadows?

CMO

5 Tips to Perfect CMO/Creative Relationship

|  by Libby DeLana (Hubspot)

CMOs have a tough task, balancing multiple jobs far beyond creative. A successful relationship with his or her creative team is key. Here's 5 tips.

webinar-based-marketing

Free Webinar: Avoiding Webinar Pitfalls

|  by Patrick Gorman

Webinar specialists ON24 will be presenting a free webinar called "10 Common Webinar Mistakes...and How to Avoid Them,webinar specialists ON24 will be presenting a free webinar called "10 Common Webinar Mistakes...and How to Avoid Them" on Wednesday, March 4 at 1:00 p.m. EST, examining the common mistakes marketers make when leveraging webinars." on Wednesday, March…

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