Consumer Marketing


Are Your Customers Enjoying the Experience?

|  by Beth Negus Viveiros

Brands like Starwood, MGM Grand, National Australia Bank and Time Warner Cable are increasingly focusing on customer experience to gauge success.


Lessons Learned At the Adobe Summit

|  by Beth Negus Viveiros

Get the scoop on the recent Adobe Summit from Michael Keaton, FEED, the Girl Scouts, football great Steve Young and more.


March Madness Round-Up: Buffalo Wild Wings, Penske Truck Campaigns

|  by Patrick Gorman

On the court, the NCAA's Sweet 16 are set to battle it out this weekend to advance to the next round of the big basketball tournament. Off the court, marketers have a case of March Madness of their own, and Chief Marketer is here to highlight some of the best campaigns and insights related to…


Making the Most of March Madness

|  by Patrick Gorman

The 2015 NCAA Basketball Tournament is in full swing, but off the court March Madness continues to grow as a platform for marketers looking to get their message across to the event’s enormous audience.


Persona-Driven Marketing Success

|  by Patrick Gorman

Understanding who customers are and where they are looking for and accessing information is critical, and persona-driven marketing tactics can help direct messages to the right people at the right time.