Consumer Marketing


Subject Line Length Doesn’t Matter: New Report

|  by Beth Negus Viveiros

Despite the shift to consumers opening more and more of their email on mobile devices, subject line length has zero impact on open rates, according to a new report from Return Path.


Dare to Be Different in Your Marketing Approach

|  by Grant Johnson

The logic often seems to be companies should do the same as the competition—particularly if what they’re doing is working. But is that the path to success?