Consumer Marketing

P&G's Jim Stengel

How Jim Stengel Transformed P&G

|  by Patricia Odell

Jim Stengel was a powerhouse for P&G during his years as global CMO. This article describes how he changed P&G’s reputation working from the outside in.


“Share A Coke” Experiences Drive Big Biz

|  by Patricia Odell

By now we all know that Coke is bringing back its wildly popular “Share A Coke,” campaign with more names, more packages, more ways for consumers to experience the brand—and, in a bold move, an e-commerce platform. But what you might not know is that last year the campaign drove +15% volume and increased sales.…