Consumer Marketing


Would Your CMO Have a Beer With Your CTO?

|  by (Dun & Bradstreet Credibility Corp.)

In this Q&A, Dun & Bradstreet Credibility’s Aaron Stibel, SVP and CTO, and Judy Hackett, SVP, CMO, discuss how a strong culture of collaboration works.


St. Patrick’s Day Marketing Roundup

|  by Patrick Gorman

t. Patrick's Day is coming up soon, and brands are tying campaigns to the most Irish holiday of the year. Here's a rundown of how marketers are leveraging the upcoming holiday, from corned beef and cabbage specials and green sports gear to corporate sponsorships and green cheese.


21 Questions You Must Ask The Marketing Team

|  by Bruce Kasanoff (

Provoking frank discussions is not always easy. Here's 21 questions to pose to the marketing team to open up the conversation and generate new ideas.


The Risks of Not Following Data Use Guidelines

|  by Beth Negus Viveiros

If you’re collecting consumer data, make sure consumers understand what may be done with that information, and give them the opportunity to opt-out.

The Rise of the New Marketer: The Economist’s Findings on Key Trends

FREE WEBINAR - Join Jeff Pundyk, GVP at The Economist, and Sanjay Dholakia, CMO at Marketo, on Wednesday, March 18th at 11:00 a.m. PT/2:00 p.m. ET to learn more about a recent survey conducted by The Economist Intelligence Unit of over 500 CMOs at blue chip companies including MasterCard, Virgin America, Wells Fargo and Zipcar.


Creating a Successful Second-Screen Experience

|  by David Saef

In an attempt to engage these multitasking viewers, experienced marketers are experimenting with new ways to help people discover, consume, and share second-screen content.