Consumer Marketing

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Get On Fleek—Start Paying Attention to Gen Z

|  by Cory Munchbach

These kids who were born after 1995 are quickly growing up and gaining purchasing power. But this cohort is unlike any demographic marketers have ever tried to engage.

Baltimore Ravens v Atlanta Falcons

Atlanta Falcons Transforms Fan Experiences: Webinar

|  by Beth Negus Viveiros

The Atlanta Falcons partnered with IBM to transform customers’ experiences by mapping out the early stages of fans’ engagement pre-kickoff and nurturing those customers at the game.

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5 Common Mistakes in Setting Brand KPIs

|  by Brian Rafferty

A common struggle for many clients is determining the right KPIs and methodology for tracking performance of initiatives and/or teams.

Battle Over Ousted Market Basket President

The Market Basket Drama, One Year Later

|  by Beth Negus Viveiros

A crazy summer of protests and boycotts in 2014 actually made supermarket chain Market Basket stronger in the end.

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Peace Talks in the Burger Wars

|  by Beth Negus Viveiros

Burger King tried to call a one-day cease fire in the burger wars this week, but McDonald's didn't bite.

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Capturing the Promotion Power of Monthly Statements

|  by Steve Biancaniello

Since monthly statements are often the primary touch point customers have with a company, and are frequently the only tangible evidence of the service provided, they offer a powerful, innovative opportunity for marketers.