Consumer Marketing

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3 Tips for Marketing to College Students

|  by Paul Jacobs

With an estimated $417 billion in spending power, college students represent one of the most valuable market segments for many brands.

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Webinar: Data-Driven B2C Strategy

|  by Patrick Gorman

This upcoming Chief Marketer webinar will focus on new data-driven strategies are providing marketers with new opportunities to bridge the digital and physical worlds.