Consumer Marketing

CMO

5 Tips to Perfect CMO/Creative Relationship

|  by Libby DeLana (Hubspot)

CMOs have a tough task, balancing multiple jobs far beyond creative. A successful relationship with his or her creative team is key. Here's 5 tips.

webinar-based-marketing

Free Webinar: Avoiding Webinar Pitfalls

|  by Patrick Gorman

Webinar specialists ON24 will be presenting a free webinar called "10 Common Webinar Mistakes...and How to Avoid Them,webinar specialists ON24 will be presenting a free webinar called "10 Common Webinar Mistakes...and How to Avoid Them" on Wednesday, March 4 at 1:00 p.m. EST, examining the common mistakes marketers make when leveraging webinars." on Wednesday, March…

fake followers

4 Tools to Remove Fake Followers

|  by Lisa Karl (SocialMediaExaminer)

Twitter and Instagram can attract fake followers who detract from those followers truly interested in your brand. Here's 4 tools to find and remove fakers.

ROI

Do you Rely on Gut Instinct Over ROI?

|  by admin

A new report from eMarketer sheds light on just how little marketers actually know about ROI for the channels they select to market in.

twitter-bird-cloud

5 Tactics for Advertising Your App on Twitter

|  by Kathy Pattison

The stats confirm Twitter’s position as a major player in the mobile marketing space. Here’s five hot tips for app marketing on Twitter.

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