Consumer Marketing

CMO

Would Your CMO Have a Beer With Your CTO?

|  by (Dun & Bradstreet Credibility Corp.)

In this Q&A, Dun & Bradstreet Credibility’s Aaron Stibel, SVP and CTO, and Judy Hackett, SVP, CMO, discuss how a strong culture of collaboration works.

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St. Patrick’s Day Marketing Roundup

|  by Patrick Gorman

t. Patrick's Day is coming up soon, and brands are tying campaigns to the most Irish holiday of the year. Here's a rundown of how marketers are leveraging the upcoming holiday, from corned beef and cabbage specials and green sports gear to corporate sponsorships and green cheese.

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21 Questions You Must Ask The Marketing Team

|  by Bruce Kasanoff (Forbes.com)

Provoking frank discussions is not always easy. Here's 21 questions to pose to the marketing team to open up the conversation and generate new ideas.

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The Risks of Not Following Data Use Guidelines

|  by Beth Negus Viveiros

If you’re collecting consumer data, make sure consumers understand what may be done with that information, and give them the opportunity to opt-out.

The Rise of the New Marketer: The Economist’s Findings on Key Trends

FREE WEBINAR - Join Jeff Pundyk, GVP at The Economist, and Sanjay Dholakia, CMO at Marketo, on Wednesday, March 18th at 11:00 a.m. PT/2:00 p.m. ET to learn more about a recent survey conducted by The Economist Intelligence Unit of over 500 CMOs at blue chip companies including MasterCard, Virgin America, Wells Fargo and Zipcar.

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Creating a Successful Second-Screen Experience

|  by David Saef

In an attempt to engage these multitasking viewers, experienced marketers are experimenting with new ways to help people discover, consume, and share second-screen content.

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