Content Marketing is NOT Advertising

Posted on by Chief Marketer Staff

John Hall (Forbes.com)

content marketing

Content marketing is not designed to convert leads immediately. The goal is long-term, continuous engagement. Content marketing may take longer to convert leads, but over time, it significantly drives down conversion costs. This article offers tips on preparing and evaluating content marketing and yielding benefits.

More

Get Content Like This Delivered to Your Inbox

Related Posts

Chief Marketer Videos

by Patricia Odell

Julie Barry, director of global brand for Velcro Cos., talks about her favorite Velcro product at PROMONext: Leaders in Promotion Marketing Conference.