CONSUMER-MARKETING | TECHNOLOGY

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Superman V Batman Fight Goes Viral—With a Catch

|  by Beth Negus Viveiros

Warner Bros. and DC Comics have teamed up with Amazon to create a “choose your own adventure game,” where players investigate the deaths of Thomas and Martha Wayne.

cross-channel attribution

3 Tools for Cross Channel Attribution

|  by Tom Desaulniers

Cross channel attribution is a sticky wicket to solve and designing a universal indicator across all screens is complicated. Here are 3 tools to help out.

Chief Marketer Videos

by Patricia Odell

Campaign: Arby’s Meat Mountain Client: Arby’s Agency: Alcone