CONSUMER-MARKETING | TECHNOLOGY

chief creative officer

12 Top Brand Moments from 2015

|  by Patricia Odell

These big brand moments show real success, but that it didn’t always come easy. Examples are from Wendy’s, Bud, Nissan, Alibaba, Honey Maid and many others.

Mosaic Oracle Cloud

Bring in the Cloud

|  by Patricia Odell

Mosaic brought “the cloud” to life through an installation designed to evoke the freedom of the cloud at Oracle OpenWorld.

royal-princess

Mobile App Is Smooth Sailing for Princess Cruises

|  by Beth Negus Viveiros

A mobile app is helping Princess Cruises’ passengers keep up with events on-ship—and helping the company collect a wealth of customer data and feedback.

Chief Marketer Videos

by Patricia Odell

Campaign: Arby’s Meat Mountain Client: Arby’s Agency: Alcone