CONSUMER-MARKETING | TECHNOLOGY

Pokemon Go Viral

4 Ways Pokémon Go Masters Viral Loop Marketing

|  by Dickey Singh

Pokémon Go exploded seemingly overnight. The augmented reality app’s astounding success is due, at least in part, to its mastery of viral loop marketing.

tech marketer

Why CMO is the Hardest Job in Tech

|  by Donna Wells

The time is overdue for the tech marketer to realize that this is exactly the environment in which marketing adds its greatest value.

Chief Marketer Videos

by Patricia Odell

Julie Barry, director of global brand for Velcro Cos., talks about her favorite Velcro product at PROMONext: Leaders in Promotion Marketing Conference.