tech marketer

Why CMO is the Hardest Job in Tech

|  by Donna Wells

The time is overdue for the tech marketer to realize that this is exactly the environment in which marketing adds its greatest value.

Perfect Customer Journey

6 Tips for the Perfect Customer Journey

|  by Patricia Odell

Alexander Hirsch of the World Economic Forum shares how Salesforce’s Marketing Cloud and Journey Builder help the company engage with its forum members and reach out to others across the world.

Chief Marketer Videos

by Patricia Odell

Campaign: Arby’s Meat Mountain Client: Arby’s Agency: Alcone