Posted on by Patty Odell

Once a target audience has been determined, marketers should leverage second- and third- party data to create meaningful and highly targeted messaging strategies for their customers.

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.