Chili’s Offers Low-Carb and Low-Fat Menu Options

Posted on by Chief Marketer Staff

Jumping on the healthy lifestyle bandwagon, Chili’s Grill & Bar is introducing a new menu supplement accommodating both low-carbohydrate and low-fat diets. The supplement premiered last week and is available upon request at most of Chili’s 900-plus restaurants.

The new feature card, called “It’s Your Choice,” lists 14 selections created or modified for guests on low-carb diets. The menu also includes the current selections of Chili’s “Guiltless Grill,” which has provided lower-fat alternatives since 1993. The card lists the carbohydrates and fiber of each of the lower-carb items, and the Guiltless Grill provides information on fat content.

The healthy choice concept is also extending to the Chili’s Kids menu, which has added a grilled chicken platter served with steamed vegetables. Later this spring, Chili’s will introduce several new Kids Menu entrees along with a choice of new side items as an alternative to French fries.


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by Patricia Odell

Campaign: Arby’s Meat Mountain Client: Arby’s Agency: Alcone