Chief Marketer, Promo Unveil New Web Site, “Top Marketer” Game

Posted on by Brian Quinton

Welcome to our new online home for both Chief Marketer and Promo, a redesigned web site that offers all the expert content you expect from those titles in a new integrated format with easier navigation and more responsive searches.

With brand marketing, promotions and direct-response campaigns all pointing toward convergence and cross-channel marketing, we felt it was time to reflect those developments in a tightly unified web site that could let visitors capitalize on that trend and more easily benefit from ideas and learnings in other relevant platforms.

Our new design reflects that reality. And to show it off, we've launched a two-month introductory game, "Top Promotional Marketer", giving away weekly prizes and a grand prize for showing off your marketing knowledge. Want to register and start playing right away? Click here.

The new Chief Marketer home page gives a clearer view of what’s most recent on the site and highlights the articles we feel have lasting value for marketers of all types. Our new navigation bar puts you one click away from that content organized by channel and offers menus of subcategories gathering the most recent articles in highly searched interest areas such as social networks, loyalty and sweepstakes/contests. We've added other upfront features too that make it easier to find video-centric stories, original and third-party research, and the posts from our Big Fat Marketing Blog.

We’ve also made it easier to access the content around our notable awards programs and rankings. Scroll down and click on links to find the latest version of our Promo 100 agency ranking and to see write-ups of the winning and finalist campaigns in our 2011 PRO Awards and IMA peer-judged competitions. (You’ll also find entry forms to enter your agency or campaigns today in this year's ranking or contest. Submissions are open now!)

To help you explore what our new site has to offer, we’re running a trivia contest—a fun digital scavenger hunt to name the Top Promotional Marketer. Just register here and come back often to answer the daily trivia questions based on content on our site. Hints will be given, and all answers will enter your name to win a weekly prize of a $100 gift card; correct answers will earn two entries for that day. In eight weeks, around May 2, we’ll draw a random name to award the grand prize of an Apple iPad2.

We’re very proud of our new environment, which also includes a newly optimized mobile site at We hope you’ll tour around our new presence, explore the added features and then send us your feedback and your suggestions for future refinements at

Once again, welcome, and we hope to see you here often.  


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