Chief Marketer, Promo Unveil New Web Site, “Top Marketer” Game

Posted on by Brian Quinton

Welcome to our new online home for both Chief Marketer and Promo, a redesigned web site that offers all the expert content you expect from those titles in a new integrated format with easier navigation and more responsive searches.

With brand marketing, promotions and direct-response campaigns all pointing toward convergence and cross-channel marketing, we felt it was time to reflect those developments in a tightly unified web site that could let visitors capitalize on that trend and more easily benefit from ideas and learnings in other relevant platforms.

Our new design reflects that reality. And to show it off, we've launched a two-month introductory game, "Top Promotional Marketer", giving away weekly prizes and a grand prize for showing off your marketing knowledge. Want to register and start playing right away? Click here.

The new Chief Marketer home page gives a clearer view of what’s most recent on the site and highlights the articles we feel have lasting value for marketers of all types. Our new navigation bar puts you one click away from that content organized by channel and offers menus of subcategories gathering the most recent articles in highly searched interest areas such as social networks, loyalty and sweepstakes/contests. We've added other upfront features too that make it easier to find video-centric stories, original and third-party research, and the posts from our Big Fat Marketing Blog.

We’ve also made it easier to access the content around our notable awards programs and rankings. Scroll down and click on links to find the latest version of our Promo 100 agency ranking and to see write-ups of the winning and finalist campaigns in our 2011 PRO Awards and IMA peer-judged competitions. (You’ll also find entry forms to enter your agency or campaigns today in this year's ranking or contest. Submissions are open now!)

To help you explore what our new site has to offer, we’re running a trivia contest—a fun digital scavenger hunt to name the Top Promotional Marketer. Just register here and come back often to answer the daily trivia questions based on content on our site. Hints will be given, and all answers will enter your name to win a weekly prize of a $100 gift card; correct answers will earn two entries for that day. In eight weeks, around May 2, we’ll draw a random name to award the grand prize of an Apple iPad2.

We’re very proud of our new environment, which also includes a newly optimized mobile site at m.chiefmarketer.com. We hope you’ll tour around our new presence, explore the added features and then send us your feedback and your suggestions for future refinements at telluswhatyouthink@penton.com.

Once again, welcome, and we hope to see you here often.  

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Fusion Marketing - Gold Velcro Industries - Gold Pringles - Gold Bud Light - Gold Bud Light - Gold Target - Gold Coca-Cola - Gold Coca-Cola - Gold HISTORY - Gold Denny’s - Gold Ford Motor Co. - Gold Cottonelle - Gold Intel Corp. - Gold Intel Corp. - Gold Miller High Life - Gold McDonald’s Corp. - Gold Poland Spring - Gold REI - Gold Game of Thrones - Gold Kingsford Charcoal - Gold Pernod Ricard USA - Gold Breathe Right Nasal Strips - Gold Lincoln Motor Co. - Gold Coca-Cola - Gold Mike’s Hard Lemonade - Gold National Football League - Gold Google Asia Pacific - Gold Piper-Heidsieck - Gold 2014 Show Your Joe Campaign - Gold Nike - Gold Cîroc Ultra Premium Vodka - Gold Kmart - Gold Kmart - Gold Coca-Cola - Gold Cotton Inc. - Gold Nike - Gold Malibu Rum - Gold Hostess Brands LLC - Gold HBO - Gold Prevacid 24HR - Gold Samsung Mobile USA - Gold Cîroc Ultra Premium Vodka - Gold Frito-Lay and PepsiCo - Gold Hewlett Packard Co. - Gold FX Television Network - Gold Captain Morgan - Gold American Express OPEN - Gold HBO - Gold Corona Extra - Gold AT&T - Gold World Vision - Gold Gillette - Gold Pantene - Gold Porsche - Gold Duracell - Gold Corona Extra - Gold Microsoft - Gold Cottonelle - Gold Chicago Shakespeare Theater - Gold HBO - Gold Crown Imports - Gold Samsung Mobile USA - Gold The Clorox Co.
 - Gold Pepsi Co. - Gold Oreck - Gold Jockey International - Gold The Art Institutes - Gold Monster Worldwide, Inc.
 - Gold Pepsi Co.
 - Gold HISTORY - Gold MillerCoors - Gold Time Warner Cable - Gold Frito-Lay - Gold American Express OPEN - Gold AT&T - Gold MillerCoors Foster’s - Gold Microsoft Windows - Gold ConAgra Foods, Inc.
 - Gold Coca-Cola - Gold Nestlé - Gold Ford Motor Co.
 - Gold

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