Chief Marketer Listline April 30

Posted on by Richard H. Levey

Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is:

· New list to market in past 7 days
· Exclusive to list manager
· Data card quality score 85 or higher on NextMark
· Data card publicly available online

Coupons Plus Discount Shoppers
This database consists of consumers who use coupons on a regular basis. They are receptive to receiving coupons and promotional offers through direct mail and online channels.
Universe:8.3 million
Price: $75/m
Selections: Email addresses, age, county, credit card buyers, ethnicity, home value, income, length of residence, mail order buyers, marital status, presence of children, state/SCF/ZIP
Contact: Belardi Ostroy, Kuan Gethers,, (212) 381-1717

Fire Chiefs from FireRescue Magazine
This monthly firefighting publication serves career, combination and volunteer fire departments, industrial fire brigades and military fire departments. The magazine is a controlled circulation publication.
Price: $140/M
Selections: Job title, state/SCF/Zip
Contact: Statlistics, Scott Perillo,, (203) 778-8700 x132

Lombardi's Health Product Buyers
The Canadian individuals on this file have purchased a variety of health care products such and educational books. The list is entirely generated from direct mail.
Price: $C155/M
Selections: Gender, province, specific newsletter, FSA
Contact: Cornerstone List Management, Richard Todd,, (416) 932-9555

Toys R Us Pages Insert Program
Most months Toys R Us ships between 240,000 and 280,000 packages – a figure that jumps to 800,000 in November and December. More than three-fourths of the recipients are female.
Universe:4.18 million/year
Price: $60/M
Contact: Media Horizons Management, Anthony Accatino,, (203) 604-1793

Valassis Residents by Congressional District
Valassis offers saturation coverage of voters and donors by congressional district, or by strategic territory and household demographics.
Universe:139.2 million residential addresses
Price: $14.50/M
Selections: Armed forces personnel, carrier route, congressional district, political contributors, county, education, ethnicity, households with children, median income, military veterans, names, state, zip
Contact: Valassis, Rose Pappa,, (860) 298-5726

Chris DeMartine ( is director of business development at NextMark.


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