Channel | Social

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Avoiding Social Media Pitfalls

|  by Chief Marketer Staff

Social media can be a tricky landscape for brands, and there are some rules every marketer should know before diving into social campaigns.

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Q&A: Transitioning from B2B to Academia

|  by Chief Marketer Staff

Fairfield University's Jennifer Anderson chats about her move from Pitney Bowes to the academic marketing life.

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Social Spending for the Holidays

|  by Chief Marketer Staff

The holiday season is just around the corner, and research shows marketers will be spending big on advertising in the social media arena, and on Facebook in particular.

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The ROI of Social Marketing

|  by Chief Marketer Staff

Gauging the ROI of social media marketing can be a tricky proposition, but International Institute of IT Economics principal Peter Brooks has some ideas on how best to handle it.

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Social Advocates Can Fuel Big Buzz

|  by Patrick Gorman

Savvy brands are leveraging social advocates, or super fans, to spread their messages organically across social platforms, and marketers are learning to leverage them to supplement paid ad campaigns.

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