Channel | Social

Game-Thrones-HBO

Creating a Successful Second-Screen Experience

|  by David Saef

In an attempt to engage these multitasking viewers, experienced marketers are experimenting with new ways to help people discover, consume, and share second-screen content.

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4 Tools to Remove Fake Followers

|  by Lisa Karl (SocialMediaExaminer)

Twitter and Instagram can attract fake followers who detract from those followers truly interested in your brand. Here's 4 tools to find and remove fakers.

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5 Tactics for Advertising Your App on Twitter

|  by Kathy Pattison

The stats confirm Twitter’s position as a major player in the mobile marketing space. Here’s five hot tips for app marketing on Twitter.

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Extending Your Event With Social and Mobile

|  by Beth Negus Viveiros

For B2B marketers, mobile and social is crucial to extending the engagement opportunities of live events far beyond the day itself.

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