Channel | Social

Viral Share

Using Micro-Influencers to Create Word of Mouth

|  by Carol Scott

Today, word of mouth marketing has become a healthy alternative to celebrity endorsement. Here's 5 tips to connect with these everyday micro-influencers.

social shake-up copy

Access Intelligence Acquires The Social Shake-Up

|  by Beth Negus Viveiros

B2B media and events company Access Intelligence has acquired The Social Shake-Up, a fast-growing conference serving marketing, PR, customer experience, tech and digital strategists.

Chief Marketer Videos

by Patricia Odell

Julie Barry, director of global brand for Velcro Cos., talks about her favorite Velcro product at PROMONext: Leaders in Promotion Marketing Conference.