Channel | Social


Get On Fleek—Start Paying Attention to Gen Z

|  by Cory Munchbach

These kids who were born after 1995 are quickly growing up and gaining purchasing power. But this cohort is unlike any demographic marketers have ever tried to engage.

Baltimore Ravens v Atlanta Falcons

Atlanta Falcons Transforms Fan Experiences: Webinar

|  by Beth Negus Viveiros

The Atlanta Falcons partnered with IBM to transform customers’ experiences by mapping out the early stages of fans’ engagement pre-kickoff and nurturing those customers at the game.

Battle Over Ousted Market Basket President

The Market Basket Drama, One Year Later

|  by Beth Negus Viveiros

A crazy summer of protests and boycotts in 2014 actually made supermarket chain Market Basket stronger in the end.


Peace Talks in the Burger Wars

|  by Beth Negus Viveiros

Burger King tried to call a one-day cease fire in the burger wars this week, but McDonald's didn't bite.

Marketing to Baby Boomers

7 Reasons to Market to Baby Boomers on Social

|  by Tim McMullen

Marketers spend big budgets to reach Millennials and Gen Z, but Baby Boomers are by far the biggest spenders yet only 5% of ad dollars target older consumers.

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