Channel | Social

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Old Spaghetti Factory Gets Local With Social

|  by Patrick Gorman

The Old Spaghetti Factory is targeting its Facebook fans with specialized messages and offers based on their location, and that kind of personalization is helping ROI and increasing customer transactions.

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What’s Hot in Social Marketing

|  by Chief Marketer Staff

Social media marketing remained a hot topic for marketers in 2014, but what trends will the industry be following in the year ahead?

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Black Friday and Social Campaigns

|  by Chief Marketer Staff

A new report on 50 major retailers' social campaigns shows that engagement is at its highest in the days leading up to Black Friday.

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The New Era of Social Marketing

|  by Chief Marketer Staff

Social networks have figured out creative ways to keep both the consumers and advertisers happy, ushering in a new era of digital marketing.

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Social Media Content Marketing & B2B

|  by Chief Marketer Staff

Check out these five key things to remember when developing an inbound marketing strategy or content marketing program to address the different ways B2B executives discover and seek out content.

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Avoiding Social Media Pitfalls

|  by Chief Marketer Staff

Social media can be a tricky landscape for brands, and there are some rules every marketer should know before diving into social campaigns.

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Q&A: Transitioning from B2B to Academia

|  by Chief Marketer Staff

Fairfield University's Jennifer Anderson chats about her move from Pitney Bowes to the academic marketing life.

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