Topic

Engagement

  • Engagement

    Tag by Tag

    The deadline has come and gone. Can you tell a difference? In 2003, retail giant Wal-Mart told 100 of its suppliers to begin installing radio-frequency

  • Engagement

    NEW OPPS

    Theatrical THE PRODUCERS December 2005, Universal Pictures The hilarious movie classic that became a Broadway sensation now becomes a movie musical comedy

  • Engagement

    High Flyer

    In the post-Vietnam era, America’s military was taking it on the chin in Hollywood. Then, in May 1986, Paramount Studios released Top Gun, starring Tom

  • Engagement

    Rewriting Placement History

    Warner Bros. Domestic Television Distribution is cutting new deals to graphically insert products into TV sitcom re-runs. Such digital advertising uses

  • Engagement

    Seasoned to Taste

    One month it’s Easter baskets and kid videos, the next it’s backyard barbecue gear and paper plates. is the top-selling product category for some drug

  • Acquisition

    UPN Creates Buzz Around America’s Next Top Model

    To create buzz around the newest season of America’s Next Top Model, UPN has partnered with Alloy Media + Marketing to offer 500 teenagers and their friends a makeover and party tied into the Mar. 2 premiere of the reality series. UPN and Alloy Media + …

  • Acquisition

    Court TV Launches Impossible Heist Text-and-Win Contest

    Court TV is jumping into the wireless arena with a text-and-win contest tied into the launch of a new reality show Impossible Heists, offering viewers a chance to win $10,000. The contest, the Impossible Heists Code Cracking Challenge, lets players test …

  • Acquisition

    Pampers Honors Babies in Film, Ties-in Sweeps

    Hillary Swank may have won an Oscar for Best Actress for her performance in Million Dollar Baby, but there were other babies out there looking to take top honors in film. Pampers has just honored the five best performances by babies in a film selected …

  • Engagement

    Parenting in the Paint Aisle

    My dad is an electrical engineer. He did a lot of home repairs when I was growing up. A lot. He used to take us kids along on occasional trips to the

  • Direct Marketing | Print

    Mail Stream: A Report on Incoming Direct Mail

    NextTen’s Home Tech Catalog Keeps an Eye on the Past The latest mailing from home tech catalog NextTen promises products with “classic style and vintage designs” combined with “the latest technological improvements to make your life a little better and …