Engagement
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Engagement
Cendant’s TripRewards Extends Loyalty Program With Online Banking
Online banking has its own rewards thanks to a new service offered by Cendant’s Hotel Group TripRewards loyalty program. Cendant’s Hotel Group extends loyalty program with online banking services Loyal customers who sign up for NetBank, the online …
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Engagement
Rewriting Placement History
Warner Bros. Domestic Television Distribution is cutting new deals to graphically insert products into TV sitcom re-runs. Such digital advertising uses
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Engagement
Seasoned to Taste
One month it’s Easter baskets and kid videos, the next it’s backyard barbecue gear and paper plates. is the top-selling product category for some drug
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Engagement
Doubletree Celebrates Hotel Facelift
To create buzz for its newly reopened Metropolitan Hotel and reposition itself in the New York tourism industry post-9/11, Doubletree is making a splash
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Engagement
Tag by Tag
The deadline has come and gone. Can you tell a difference? In 2003, retail giant Wal-Mart told 100 of its suppliers to begin installing radio-frequency
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Engagement
NEW OPPS
Theatrical THE PRODUCERS December 2005, Universal Pictures The hilarious movie classic that became a Broadway sensation now becomes a movie musical comedy
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Engagement
High Flyer
In the post-Vietnam era, America’s military was taking it on the chin in Hollywood. Then, in May 1986, Paramount Studios released Top Gun, starring Tom
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Acquisition
UPN Creates Buzz Around America’s Next Top Model
To create buzz around the newest season of America’s Next Top Model, UPN has partnered with Alloy Media + Marketing to offer 500 teenagers and their friends a makeover and party tied into the Mar. 2 premiere of the reality series. UPN and Alloy Media + …
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Acquisition
Court TV Launches Impossible Heist Text-and-Win Contest
Court TV is jumping into the wireless arena with a text-and-win contest tied into the launch of a new reality show Impossible Heists, offering viewers a chance to win $10,000. The contest, the Impossible Heists Code Cracking Challenge, lets players test …
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Acquisition
Pampers Honors Babies in Film, Ties-in Sweeps
Hillary Swank may have won an Oscar for Best Actress for her performance in Million Dollar Baby, but there were other babies out there looking to take top honors in film. Pampers has just honored the five best performances by babies in a film selected …