Channel | Email

Email concept with laptop ang girl hands

Using Data to Craft Better Email Campaigns

|  by Beth Negus Viveiros

To break through the noise, email marketers need to be “data nerds” and continually test to figure out what is really working, says Kristin Naragon, director of email solutions, Adobe Campaign.

email marketing

5 Tips For Better Email Marketing in 2016

|  by Janelle Johnson

Here are simple five tips and tricks to make your email marketing campaigns stand out, and help your brand start the new year in style.

Chief Marketer Videos

by Patricia Odell

Campaign: Arby’s Meat Mountain Client: Arby’s Agency: Alcone