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Personalizing Email With Dynamic Content

|  by Christopher Lester

Dynamic content takes personalization to a new level, allowing marketers to target individual email recipients with different content based on subscribers’ demographics or preferences.


Chief Marketer Listline Aug. 11

|  by Casey McClay

Lists featured this week include the Penton Aviation Masterfile and Health Plan Quest.


At Halftime, How’s Your Digital Marketing Team Performing?

|  by Beth Negus Viveiros

Join us this Wednesday, June 10 at 2 p.m. ET for a free webinar, where Mandy Hummel, account director, Silverpop will share a framework for evaluating multiple aspects of your digital marketing program.


Fear the Rise of the “Deletist” Consumer

|  by Beth Negus Viveiros

Nearly seven in 10 shoppers (67%) are becoming ‘deletist consumers’—closing down accounts and subscriptions, and ‘unfriending’ companies, according to research from Aimia.

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