Channel | Email

B2B-idea-communication

In B2B, Don’t Be Afraid to Test Something New

|  by Beth Negus Viveiros

What’s the best way to connect with the B2B buyer and close the sale? Testing a variety of approaches is the key, according to speakers at the B2B Online event in Chicago this week.

email

Subject Line Length Doesn’t Matter: New Report

|  by Beth Negus Viveiros

Despite the shift to consumers opening more and more of their email on mobile devices, subject line length has zero impact on open rates, according to a new report from Return Path.

woman-computer-laptop-email-millennial

Reaching Millennials With Email Marketing

|  by Mike Nardella

Just as brands are finally getting a grip on how to navigate the new social landscape to engage their target audiences, there’s another channel that’s turning younger Millennials’ heads—email.

pets-dog-cat-bird

Chief Marketer Listline April 6

|  by Casey McClay

Lists featured this week include email files from Pet Industry Professionals Magazine Subscribers and Reader's Digest.

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