Channel | Email

Perfect Customer Journey

6 Tips for the Perfect Customer Journey

|  by Patricia Odell

Alexander Hirsch of the World Economic Forum shares how Salesforce’s Marketing Cloud and Journey Builder help the company engage with its forum members and reach out to others across the world.

Email concept with laptop ang girl hands

Using Data to Craft Better Email Campaigns

|  by Beth Negus Viveiros

To break through the noise, email marketers need to be “data nerds” and continually test to figure out what is really working, says Kristin Naragon, director of email solutions, Adobe Campaign.

Chief Marketer Videos

by Patricia Odell

Campaign: Arby’s Meat Mountain Client: Arby’s Agency: Alcone