Channel | Email

school of rock

Personalizing Email With Dynamic Content

|  by Christopher Lester

Dynamic content takes personalization to a new level, allowing marketers to target individual email recipients with different content based on subscribers’ demographics or preferences.

air-transport-world

Chief Marketer Listline Aug. 11

|  by Casey McClay

Lists featured this week include the Penton Aviation Masterfile and Health Plan Quest.

488939259

At Halftime, How’s Your Digital Marketing Team Performing?

|  by Beth Negus Viveiros

Join us this Wednesday, June 10 at 2 p.m. ET for a free webinar, where Mandy Hummel, account director, Silverpop will share a framework for evaluating multiple aspects of your digital marketing program.

delete-trash-email

Fear the Rise of the “Deletist” Consumer

|  by Beth Negus Viveiros

Nearly seven in 10 shoppers (67%) are becoming ‘deletist consumers’—closing down accounts and subscriptions, and ‘unfriending’ companies, according to research from Aimia.

B2B-idea-communication

In B2B, Don’t Be Afraid to Test Something New

|  by Beth Negus Viveiros

What’s the best way to connect with the B2B buyer and close the sale? Testing a variety of approaches is the key, according to speakers at the B2B Online event in Chicago this week.

Chief Marketer Videos

by admin