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Email Tricks to Boost Holiday Conversions

|  by Chief Marketer Staff

Take a peek at these email marketing tips that can help create emails that capture customers' attention, receive a high open-rate and produce conversions for your business.


5 Things Marketers Can Learn from Fashion

|  by By Atri Chatterjee

Sure, looks aren't the only thing that matters in marketing. But there's a lot marketers can learn from the world of fashion.


Chief Marketer Listline Oct. 21

|  by Casey McClay

Lists featured this week include Bally's Total Fitness Member Statements and Gerber Babies Email.


Newsletters Top Promo Marketing in B2B Email

|  by Chief Marketer Staff

A new study shows that in the world of B2B email, newsletters are outperforming content marketing in both open rate and click rate.


4 Tips for Selling to CMOs

|  by Beth Negus Viveiros

Execs from companies like Hasbro offer ideas for how to sell to the c-suite.


Using Personalization to Increase Conversions

|  by Chief Marketer Staff

Personalization is being leveraged by digital marketer to turn online visitors into customers, and crazyegg's blog this week provided a rundown of things marketers can do to make the most of it.

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