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At Halftime, How’s Your Digital Marketing Team Performing?

|  by Beth Negus Viveiros

Join us this Wednesday, June 10 at 2 p.m. ET for a free webinar, where Mandy Hummel, account director, Silverpop will share a framework for evaluating multiple aspects of your digital marketing program.

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Fear the Rise of the “Deletist” Consumer

|  by Beth Negus Viveiros

Nearly seven in 10 shoppers (67%) are becoming ‘deletist consumers’—closing down accounts and subscriptions, and ‘unfriending’ companies, according to research from Aimia.

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In B2B, Don’t Be Afraid to Test Something New

|  by Beth Negus Viveiros

What’s the best way to connect with the B2B buyer and close the sale? Testing a variety of approaches is the key, according to speakers at the B2B Online event in Chicago this week.

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Subject Line Length Doesn’t Matter: New Report

|  by Beth Negus Viveiros

Despite the shift to consumers opening more and more of their email on mobile devices, subject line length has zero impact on open rates, according to a new report from Return Path.

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