Direct Marketing | Print
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Direct Marketing | Print
Study Shows Direct-to-Consumer Ad Growth
Direct-to-consumer (DTC) promotional spending by pharmaceutical companies, mostly in the form of direct response ads, grew by 16% to $631 million in the
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Direct Marketing | Print
Harte-Hanks Buys PMSI
Harte-Hanks Inc., San Antonio, has acquired PMSI of Bellmawr, N.J. Terms of the agreement were not disclosed. Curt Byerley will continue to run PMSI,
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Direct Marketing | Print
Music Clubs
BMG Direct and Columbia House are building profit centers in expanding markets for Christian, gospel and Latin music. BMG acquired its “Sound and Spirit”
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Direct Marketing | Print
Customer Loyalty Is a Safe Bet
At the recent World Gaming Congress I talked with Bill Dorn, former publisher of Casino Executive and now the owner of Vegas People magazine. Bill has
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Direct Marketing | Print
French Beauty Catalog Primps for U.S. Debut
Paris-based Le Club des Createurs de Beaute will issue an American version of its beauty catalog next month.The catalog is a joint venture between cosmetics
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Direct Marketing | Print
Circling the Wagons
Maybe it’s the postage hike, maybe it’s the stock market. Maybe it’s simple list fatigue. But DMers contacted by DIRECT magazine for our annual forecast
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Direct Marketing | Print
Weebots
Weebots and a not-so-wee bit of remodeling are two of the highlights for Sharper Image Corp. this holiday season.The San Francisco-based cataloger and
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Direct Marketing | Print
People
CPS Direct Inc., Woburn, MA, named Nick Vadala chief executive officer.Lynn Edmonds was appointed executive vice president and general manager of Vantage
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Direct Marketing | Print
This One’s for Free, Kid
Doctors and drug companies are always looking for ways to get their patients to keep taking their prescription medicines over time. One company has come
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Direct Marketing | Print
Florida Expands Suit Against AFP
Florida has broadened its lawsuit against American Family Publishers to include allegations that the subscription and prize-promotion firm targeted elderly