Direct Marketing | Print
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Direct Marketing | Print
Study Shows Direct-to-Consumer Ad Growth
Direct-to-consumer (DTC) promotional spending by pharmaceutical companies, mostly in the form of direct response ads, grew by 16% to $631 million in the
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Direct Marketing | Print
Music Clubs
BMG Direct and Columbia House are building profit centers in expanding markets for Christian, gospel and Latin music. BMG acquired its “Sound and Spirit”
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Direct Marketing | Print
Customer Loyalty Is a Safe Bet
At the recent World Gaming Congress I talked with Bill Dorn, former publisher of Casino Executive and now the owner of Vegas People magazine. Bill has
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Direct Marketing | Print
French Beauty Catalog Primps for U.S. Debut
Paris-based Le Club des Createurs de Beaute will issue an American version of its beauty catalog next month.The catalog is a joint venture between cosmetics
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Direct Marketing | Print
Weebots
Weebots and a not-so-wee bit of remodeling are two of the highlights for Sharper Image Corp. this holiday season.The San Francisco-based cataloger and
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Direct Marketing | Print
Don’t Look Now…But Your Market Got Older
It’s amazing how quickly time flies. Our kids grow up and our friends’ kids seem to grow up even faster.Don’t look now, but your market just “grew up”
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Direct Marketing | Print
Neoforma Prescribes the Web
Jeff Kleck has what he believes is the cure for what ails hospitals the world over: a high-speed electronic equipment procurement system.As an academician
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Direct Marketing | Print
People
CPS Direct Inc., Woburn, MA, named Nick Vadala chief executive officer.Lynn Edmonds was appointed executive vice president and general manager of Vantage
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Direct Marketing | Print
Dapper to Leave Rapp Collins
Steven Dapper, chairman and CEO of Rapp Collins Worldwide, part of the Omnicom Group’s Diversified Agency Services unit, will leave at the end of the
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Direct Marketing | Print
Florida Expands Suit Against AFP
Florida has broadened its lawsuit against American Family Publishers to include allegations that the subscription and prize-promotion firm targeted elderly