Channel | Data & Analytics

Brand President and (Sub-Brand) Vice President

|  by Chief Marketer Staff

On the basis of loyalty and engagement assessments, this week it appears that Barack Obama is going to be the newest White House resident. But we are also alert to the fact that, just like the consumer marketplace, how a brand is perceived can change quickly

E-Marketing to Women: Soccer Moms Aren’t the Goal

|  by Chief Marketer Staff

Is your Web site "pretty in pink?" If you're trying to reach women, think again about your design scheme. E-Centric recently talked with Michele Miller and Holly Buchanan, authors of the new book "The Soccer Mom Myth" about what marketers are doing right and wrong

Women Don’t Just Buy Brands, They Join Them

|  by Chief Marketer Staff

From "cocooning" to "cashing out" to "down-aging," noted marketer and author Faith Popcorn's predictions about our changing society have been spot on. So what does the founder of marketing consultancy firm BrainReserve think about women and their brand-sense? Click here and find out.

The Mother Load: Understanding Mom With Search Engine

|  by Chief Marketer Staff

Aside from play dates, soccer games and the diaper aisle at Target, do you know where to find moms? Try search engines, where—like everyone else—moms are going to find information. Click here to find out how the typical mom is using search engines, and how you can reach her with your message.

The Ultimate Metric: Marriage

It's time for some holiday fun. Richard H. Levey reports on how to measure results when seeking, uh, a mail order spouse.

Model Behavior

|  by Chief Marketer Staff

Want to drive higher responses and find a wealth of viable prospects in your database? You'll have to brave a bit of math. That is, you must segment your file and apply predictive models to it. And that's a complex task. Above all, you have to know what models can and can't do.

Marketing to Muslims

|  by Chief Marketer Staff

Does Islam scare you? It shouldn’t. U.S. Muslims are a growing market. and they want many of the same things that other Americans do. But you have to sensitize yourself to Ramadan (a month of fasting), Halal (Muslim dietary laws), and Islam’s different take on financial issues. Click here for more on selling to Muslims.

Top 10 Up & Coming Teen Sites

Teenagers care about self-expression, exploring their identity, honing their personal taste, connecting romantically with other teens, and being amused by silly, scatological, hyper-hormonal comedy. Click here for 10 up-and-coming Web sites that reflect the teenage mindset and interests, with examples of how marketers are participating.

Back to School Spending to Rise 7%

|  by Chief Marketer Staff

On average, consumers expect to spend $590 for back-to-school clothing and supplies, according to a new survey by Brand Keys. Click here to find out where and why they'll be buying those pencils and books.

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