Channel | Data & Analytics

Hispanic Online Best Practices: Access

To drive traffic to a Hispanic site, you can of course leverage integrated Hispanic marketing, using both online and offline tactics, to create awareness of your Hispanic online program.

Hispanic Online Best Practices: In-Language

|  by Chief Marketer Staff

On the surface, the issue of language in the Hispanic online market seems quite simple. Most marketers assume that a “Hispanic” online program equates to a “Spanish” online program. What’s more, they often assume that the way to deliver Spanish content is via translation.

Marking the Spot of Generation X

|  by Chief Marketer Staff

Generation X has long posed a conundrum to marketers. They’re savvy, oversaturated, and busy people with a cynicism regarding the media. And yet the sociological forces that shape their worldviews are powerful and specific and, with a little creative thinking, can be the basis for marketing and development decisions targeting them.

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Awards

 
	
        

CHIEF MARKETER 200