When AI-Generated Customization Goes From Personalized to Creepy
When does personal cross over to creepy? Here's a look at how personalization can go right—and how it can go terribly wrong.
When does personal cross over to creepy? Here's a look at how personalization can go right—and how it can go terribly wrong.
Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.
Highlights from the Edelman 2024 Trust Barometer, an annual survey examining societal indicators and trends that influence the public's trust in government, business, media and NGOs.
The survey’s key CMO insights, followed by a chat with Boathouse CEO John Connors about the most critical and surprising revelations from the report.
How marketers can confront issues like copyright, misinformation and bias while also leveraging genAI technology to improve business outcomes.
Part two of our chat with the marketing chief, which covers the healthcare business post-pandemic, new channels to reach audiences and how regional targeting will factor into Blue Cross Blue Shield's marketing strategy.
Our latest Marketers on Fire profile features Kelly Calabria, Chief Marketing and CSR Officer at Blue Cross Blue Shield of North Carolina, who examines three challenges her brand is facing in 2024.
Marketing and PR professionals can consider incrementality testing as a way to supplement reporting and help maximize the value of AI-based platforms, such as Meta's recently released Advantage+.
With the onset of Google Chrome’s third-party cookie deprecation, brands have been focusing on bolstering their first-party data strategies in the meantime.
Google announced Tracking Protection, a new browser feature that will be active on Jan. 4 for a randomly selected group of Chrome users.
Click here to view the 2023 winners!