Babies “R” Us Readies New Year’s Sweeps
Toys "R" Us' baby banner is signing up expectant moms for a New Year's sweepstakes dangling a $25,000 grand prize.
Toys "R" Us' baby banner is signing up expectant moms for a New Year's sweepstakes dangling a $25,000 grand prize.
Kohl's and packaged goods company Sara Lee are teaming up to launch an online game around the upcoming animated film Flushed Away on AOL.
At this very moment, consumers are holding on to a 2007 Chevrolet Monte Carlo at the State Fair of Texas in an endurance competition that tests consumers to see who can hold on to the car the longest to win it.
Buena Vista Television is hyping up its TV show According to Jim with a 45 million-piece mailing from Valpak and a sweepstakes dangling the chance to win $25,000.
Six Flags is moving ahead with its Halloween-themed cockroach-eating promotion, saying the stunt is intended as good fun, despite a call from an international animal activist group to cancel it.
Nestlé USA taps YouTube for a Butterfinger contest dangling a grand-prize Ultimate Mobile Movie Studio package.
Campbell Soup Co. stars in an October sweepstakes with meal-assembly service Super Suppers.
Marketing a new TV show has morphed over the last few years from running on-air promos and placing ads in TV Guide—the two most important things to do at the time—to the larger challenge of connecting with an audience in an emotional way.
RadioShack is pumping it up via sponsorship of the Rolling Stones' latest tour. The electronics retailer is activating with a sweepstakes, concert and retail promotion to create buzz at its 6,000 locations nationwide.
National Geographic Magazine is bringing a bit of nature to New York City's Grand Central Terminal's Vanderbilt Hall as part of a week-long event promoting the magazine's October cover story on parks.
Click here to view the 2023 winners!