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  B-to-C Events

  How Four Brands are Marking St. Patrick’s Day 2024 with Experiential Shenanigans

  Like a wee leprechaun, St. Patrick’s Day is hiding just around the corner, and brands are preparing to celebrate with a host of shenanigans. While some companies are ensuring consumers will get home safely after a long day of drinking green beer on the March 17 holiday, others are popping up with stunts and themed […]

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