Mobile
-
Mobile
More Users Recall Mobile Ads—Especially on the iPhone
The proportion of U.S. mobile phone users who say they saw a mobile ad rose to 38% of subscribers in the first quarter of this year from 33% in Q4 2008
-
Mobile
One in Three Smartphone Owners Acts on Mobile Ads: Study
More than one third of intensive smartphone users respond to mobile ads on their handsets, according to new research
-
Mobile
FTC Offers Insight Into Mobile Marketing Practices
The Federal Trade Commission has issued a report on mobile marketing, which offers insight into how the organization views the burgeoning channel.
-
Mobile
MetaResponse Launches Mobile Davison
MetaResponse Group is launching a mobile marketing division, MobileMailbox
-
Mobile
Carnival Cruise Places Interactive “Aquariums” in Store Windows
To engage viewers and get them thinking about life on the ocean, Carnival Cruise Lines is placing interactive digital “aquariums” into empty store windows in six U.S. cities.
-
-
Mobile
Paramount Mobile Campaign’s a Hit
Back in the early 1950s, when television was starting to eat Hollywood’s lunch in audience numbers, someone thought up the slogan, Movies are better than
-
Mobile
Mobile Movie Marketing Videos
Here are some links relating to promoting movies on the mobile phone—both on wireless handsets generally and on the new generation of Web-enabled smartphones
-
Mobile
Coupons Inc. Acquires GroceryIQ Software
Coupons Inc., a digital coupon provider, has acquired the GroceryIQ software for Apple’s IPhone from its publisher Free State Labs.
-
Mobile
Online Marketing Group Acquires Mail Media
Online Marketing Group, a Dutch e-commerce company, has acquired Mail Media, a mobile marketing firm in the country.