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Email
Having His Say: The Case for Trusted-Class E-mail
Everyone understands the obvious economic advantages of e-mail over physical mail. But can we really rely on e-mail?
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Email
Marketers Losing Interest in AOL Addresses
If AOL wants legitimate marketers to start avoiding sending to its subscribers, the plan is working. E-mailers are preparing for a serious drop in performance of AOL addresses, and some are abandoning mailing to AOL address holders altogether.
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Email
Is Hormel Losing its Grip on Spam?
Though the case has no official legal clout in the U.S., some American executives battling Hormel Foods over use of the word spam see positive signs in a tiny UK technology company
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Email
Stupid PR Watch: An Unfair Hack Job on Retailers
And the award for most disingenuous publicity stunt goes to anti-spam company Reflexion Network Solutions for a press release the firm put out last week announcing “Spammy Awards” to “dishonor the worst of the worst.”
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Email
Stupid PR Watch Part II: Dumbest E-mail Ever
From the what-the-hell-was-this-guy-thinking file comes what is possibly the most ill-conceived e-mail ever to arrive here from a public relations executive.
The sender was upset over what he thought was too much coverage of an ugly little incident in his client company
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Email
Abacus Taps Silverpop for E-mail Product
Co-op database marketing firm Abacus announced today it has teamed with e-mail service provider Silverpop to create a new service called Abacus E-mail.
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Email
Datran Media Acquires Skylist
Datran Media, a database marketing services company has acquired Skylist, an e-mail service provider (ESP). This acquisition is another in a recent trend of database marketing firms investing their money in e-mail services…
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Email
It Apparently Can Pay to Get Permission Again
The Leukemia and Lymphoma Society just saw its e-mail list slashed from 33,636 addresses to 4,510 and the organization
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