Email Archives - Page 118 of 145

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Your E-mail Drives More Responses than you Think

Al Gadbut believes you probably have no idea the volume of sales your outbound e-mail drives.

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Monday’s Best! No Wait! Tuesday’s Best!

Here’s the big lesson we took away from last week’s eROI study saying recipients of business-to-business e-mail say they prefer to get it on Mondays and Tuesdays: If you’re spending more than the tiniest fraction of your time trying to figure out the best day—or god help us, hour—to send e-mail, you’re focused on the wrong thing.

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China’s First Spam Fine a Statement in Silliness

China levied its first fine against a spammer since it announced a crackdown in March, according to a report in Shanghai Daily. The fine: $627.

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B-to-B Recipients Want E-mail on Mondays, Tuesdays: eROI

The overwhelming majority of recipients of business-to-business e-mail prefer to get it on Mondays and Tuesdays, according to a study released this week by e-mail service provider eROI.

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Michigan AG’s E-mail Prosecutions May Backfire

E-mail marketers have been waiting for Michigan

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Don’t Toss Those AOL Addresses Yet: Goodmail

Ever since AOL announced last January it was implementing Goodmail

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Poof! Smear Blogger Disappears

One day the blogger aiming to smear Al DiGuido, the president of e-mail services provider Epsilon Interactive, is crowing about how his circle of contributors is growing. The next day, he’s gone.

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Sending Out Crap? Your Subject Line Won’t Help

If you think a snappy subject line will get more of your e-mail opened, think again. What matters when it comes to open rates is your history with the recipient, according to Steve Webster, chief strategy officer for e-mail service provider iPost.

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